e-reader market disease interest languishing

According to the latest data from the Chingko Research Center, China's E-reader market sold up to 293,900 in 2011, compared with 282,500 in the first quarter of 2011, a small climb of 4.04%. This season market, Bambook is the market leader. June 2011, the Grand Bambook concentrated price reduction, the original price of 999 yuan to 499 yuan, a decline of over 50%, more media said it led the domestic reader into the "civilian era." Looking back nearly two years ago, the electronic reader at a price of thousands of yuan, the market price has finally broken ice, but the price can reverse the decline of the market?　　How does the Chinese E-reader market need to be saved?　　According to the latest data from the Chingko Research Center, China's E-reader market sold up to 293,900 in 2011, compared with 282,500 in the first quarter of 2011, a small climb of 4.04%. 2011 Two quarter, from the typical brand electronic reader sales, the main points are three: one is Grand Bambook by virtue of the first price advantage, sales strides forward, sales of 50,300, compared to the 2011 quarter of 40,300, the increase of 24.81%, Market sales accounted for a breakthrough of 17%, and the second is the Hanwang electronic reader sales of 141,100, compared with the first quarter of 2011, 149,800 Sales, the decline of 5.81%.　　From the overall ratio of sales market, the proportion of Han Wang product market narrowed to 48.01%; third, the price war further caused the market reshuffle, the original E-reader market many followers or find another way, or reduce output, phase and sometimes move. Grand Bambook at this time to reduce the original performance of the poor, Han King is "worse." For a long time, Han Wang has become a speaker of Chinese e-readers and even digital publishing, and at present, the Han King's development bottleneck has led some people to believe that such a market in China is hopeless. How is the market interpreted? How is the trend going?　　The research center of the Qing Branch believes that the Chinese e-reader market can be interpreted from three aspects in the two quarter of 2011. Price reduction is the game of the strong small and medium-sized operators to shuffle Bambook by virtue of "noble" origin, relying on a strong content resources, turned out to have caused the industry's own crisis. It is not surprising that the new product is being launched at a low price. At this time Bambook Price is a grand chess, three: first, for the poor performance of the troubled Han Wang Blow, Han Wang chose to follow up or wait and see are passive; second, "for" some of the competitors to make a choice to accelerate the market reshuffle; again, in the face of the sluggish growth of the e-reader market,　　Bambook at this time the price is conducive to rapid increase market share. Under the poor performance of the Han Wang Depression development in some degree can be said that Han Wang is experiencing the "internal and internal" development of the troubled period. In the 2010, Han Wang with the concept of electronic reader successfully listed, the joy of the rise of the share price has made the Han Wang's staff to expand intoInto the "Great Leap Forward", coupled with its modern enterprise management system, the lack of mainstream products to improve the lack of, for this reason, the single star product readers suffer from the impact of the pain, enterprises inevitably experience. At the end of July 2011, Han Wang announced the future development strategy and turned to the electronic education market, which can be regarded as a good strategic transformation of Han Wang.　　However, the Qing Research Center analysis that the success of the transformation of Han Wang, but also to see whether the early transformation of the one or two segments can be selected to focus on breakthroughs in order to point to face development. Look at the overseas market insights and learning although NOOK2 has not yet been fully integrated into China, it has achieved good market feedback both in terms of design and application experience.　　The research center of the Qing branch that the Chinese E-reader industry in the fight at the same time, please slow down blindly forward footsteps, careful insight into the products of similar overseas enterprises and development strategy, can imitate learning, but also for overseas development paving the way, very helpful. In short, the Qing Branch Research Center analysis that, although the price war is unavoidable, 稚弱 market scale expansion is not blindly rely on the benefits, market revitalization also needs strong and powerful terminal products and rich in a variety of content resources support.