E-Sports Cheng Wang and other rich second generation games, retired players

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Han Dynasty

Constructed and other rich second-generation in the electronic competitive industry will usher in a real spring?

In recent days, WCA (World Cyber Arena, the Worlds Electronic competition) event ads landed CCTV-1 Gold file-from the "sports channel" to "Integrated channel", which is seen as the difficult business model of electronic competition is expected to break the ice signal.

WCA was founded in 2014, is a global electronic competition, the event by the Yinchuan government, Yinchuan Holy Land International Game Investment Co., Ltd. operations, permanently held to Yinchuan.

The organizers of the February 2014 WCG (World Cyber Games) said: Since 2014, WCG officials have taken into account world trends and the business environment, and will no longer hold related events, including the WCG annual finals. At this point, the electric competition in the field of the top event WCG declared the end. And WCA will inherit and carry forward WCG athletics spirit.

Yesterday, WCA official High-profile announced WCA 2014 ads landed in CCTV gold, China's leading figure Sky (Xiaofeng) and WCA spokesperson (Liu Yan) to participate in filming. The advertising broadcast time is about 18:50 every day, the electronic athletics competition takes this period the advertisement position, the side reflects the mainstream culture and the media to the electronic athletics attitude is gradually changing.

Retired players

In the WCA competition in the history of the campaign to leave "brilliant", the first generation of "the" top players have begun to retire.

August 29, is Wei Handong for the first time in 23 years "indulgence", he and two friends meet a KTV in Shanghai, drink wine, talk about the past, singing the song of the May day.

Like most playing children in China, Wei Handong began to play computer games in grade one or two.

The Frozen Throne is Wei Handong first touch Electric competition, "When learned that Sky won a number of world champions, I am very envious, I hope that one day I can stand on the Champions Award stage."

--ipl5, who won the first world champion of China LOL, and was one of the "Star-class" people in the 10-year-old electronic competition in 2012, Wei Handong announced his retirement through Weibo, with a team of IPL5 champions.

"Frankly speaking, very uncomfortable, very sad, although most fans are still encouraging and support us, but in this industry, we are old people." "Wei Handong, who was born in 1991, said to the first financial daily.

Life suddenly stopped, Wei Handong feel very uncomfortable, because the original 16 hours a day in training, "in addition to electronic athletics, we seem to do nothing."

When this reporter suggested, whether can consider to continue to study, Wei Handong very simply said will not consider, "originally did not love to study, now more impossible." ”

"It is a pity that they are retiring, and they may have a better prospect in the current market, but the bubble is too serious," Wei Handong said. "said an electronic sports club investor.

The "boiling age" of electricity competition

Like Wei Handong, Shang has a natural understanding of the game, others think that the more complex game games, she was handy, and quickly become "overlord."

In 2005, Shang led the Chinese women's counter-Strike Team Swan5 in the CPL Spain race to win the championship, this is "China's game history of the first counter-Strike project world champion."

Memories of their youth, the knowledge of such as Michelle Reis's beauty instant excitement like children generally.

2000 years or so, it is the electronic competition during the Big Bang, internet cafes, games, games, QQ, the Internet, such as the rapid popularization of many seemingly unrelated people connected together.

"Everyone was shocked by the glamour of the game and the social energy that broke out, and although few people could say it clearly, they thought it was a thing." "We Hao, founder of the E-sports club, said to the first financial daily.

And the impact of this cannot be mentioned in Korea.

After the Asian financial crisis, the Korean government efforts to change the industrial structure, film and television, game animation and other industries have been vigorously supported by the Government, the electronic sports industry as a national economy, a major force has been a huge development opportunity.

1998, "StarCraft" released. This is popular with young people of the Trans-era game not only made the Korean electronic competition, but also let the Chinese players, teams, alliances significantly increased, as the martial arts in Kungfu schools and organizations, the Chinese Star Alliance, northeast Harbin Game stronghold, Hunan War network and other organizations have begun to emerge.

In that passionate years, teenage Shang own group as captain, "then the play, the environment can not be compared with the present, the speed is not now so fast, bonuses, wages and now there is a big gap, but for a goal of the process is really very happy." ”

The turning point of electric competition market

"If China's initial e-sports market is full of regional dragon dance of the Warring States era, then 2003, then is a huge turning point." "A senior investor told the first financial daily.

2003, the National Sports administration officially for the Electronic competition project, became China's 99th sport, which was considered by the insider in the spring of electronic athletics, because it ended the field Army's survival mode.

"The initial investor operation is still very difficult, because the advertising is not good, sponsors are not coming." All I know is that many clubs were sold resell, and some were sold more than 10 times. The above investors told our correspondent.

Like football and basketball leagues, in the business model of electronic athletics, television broadcasts are very attractive to sponsors, "after all, traditional media is still the mainstream mode of communication." "Hao said.

2004, the first China electronic Sports Games (CEG) opening, the same year, the State Administration of radio and television broadcast online TV ban.

In this context, the CEG in 2004-2007.

By the Chinese Olympic Committee, the China National Sports Association and the Hong Kong Citic Pacific Limited in November 2003, the company operates the Chinese Olympic Star website, the Sports Association website, the Olympic Committee official website and other digital sports business, among them the most famous is CEG.

After the birth of CEG, the organizing committee decided to work with Tencent, QQ game for the leisure category of the only designated competition platform.

In the "Sports to the commercial yield" question, CEG still attracted 1.21 million players to enter the competition, creating the Chinese history of the competition in the number of the highest record.

And in 2005, has stood on the Championship stage Shang chose to retire, "not to be discouraged, but as insiders are frustrated." ”

The investors are blunt, because game operators are the biggest winners.

The "game" of the rich second-generation

In 2011, the 23-Year-old constructed acquired the near-disbanded CCM team, and constructed set up the IG Power Competition club on a CCM basis. At the same time, he also launched the domestic formal competition organization "ACE Alliance", and ace set up the purpose is to establish the rules of the game, regulate the club operation.

"The alliance is still working with Tencent, but there is no denying that his entry is driven by a lot of first-time rich second-generation entrants who love to play electronic games." The insider told our correspondent.

The source said that the first of these rich second-generation mentality is "you have electric competition playmates, there are clubs, I want to have." "This is going to be a long time and most clubs are concerned about them now." Although no specific statistics, but as far as I know, in addition to constructed, there are three or four of the children of the richest place, as well as the son of domestic energy and other investors. ”

The above alliance insiders told our correspondent, electronic athletics for the rich second-generation, not the main industry, "we are more often telephone communication, or personally report, they usually have a lot of investment projects to be busy." ”

"First Financial daily" reporters interviewed several club leaders that even with the constructed as the representative of the rich second-generation entry, from the nature can not change the fate of electronic athletics.

But the entry of these capital is causing a huge change in the electronic athletics industry itself.

"First of all, the increase in operating costs, now the domestic front-line team's monthly salary of up to ten thousand or twenty thousand, the second line team also has seven thousand or eight thousand." Now one year's investment also wants millions of, some is tens of millions. The good thing is that the player's transfer fee will be higher, and there are some sponsorship fees, which will basically maintain the club's normal operation. An investor told our correspondent.

The Alliance insiders believe that some of the rich second-generation is not in the understanding of people just to play, how much or with strategic thinking, "They are not fools, of course, this strategic thinking is out of the development of the electronic competitive industry itself, or for other considerations, it is another matter." ”