Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
in what is known as "e-age" Today, the Internet is changing our way of life and work, and also changed the traditional marketing model. With the entry of WTO and the implementation of CEPA, how to develop the market with modern marketing means, how to survive in the competition, to ignore the important marketing channel of network, to lose not only objective customer groups, but also a new round of economic integration in the first step of the perfect opportunity. However, as a logistics enterprise, especially the information mainly for the third party logistics enterprises, how to use virtual network to effectively obtain information and dissemination of their own? What kind of marketing means can the Internet offer that is more economical than traditional media? These have become a lot of logistics business executives are increasingly concerned about the issue.
the value source of the information Department
in the day-to-day business activities of the association, we found that more and more enterprises have their own web site, the first thing to go to work every day is to open the mailbox, which has become a lot of logistics business managers and marketers of life, work rules, when you ask the company responsible for the internet has not brought benefits to enterprises, Will generally get a positive answer. Renowned logistics expert Professor Wang Zhitai once said that "the soul of logistics in the system, logistics key in management", information technology in the logistics industry can be seen in the application of different general, and information technology-oriented e-commerce sector has become a modern logistics enterprises in the core of the lack of power. Therefore, how to use network marketing to promote the business development of logistics enterprises, create greater internal value for enterprise management, become one of the important factors for the Enterprise Information Department to make marketing work plan, which is the value source that information department can create.
E-marketingvs. Traditional marketing
today's advertising media more or less have some defects, such as: Single-Phase, Static, not comprehensive, not integrity. These shortcomings can not let enterprises in the fierce market competition to build their own advantages. Logistics enterprises should communicate with customers through the network, understand the needs of enterprises, make friends with customers, deeply introduce products and services, deal with various problems with customers, e-marketing its speed, wide application, convenient communication, save time and resources, The advantage of human resources is incomparable with traditional marketing.
Cross Sales (Cross-selling)
In the future for quite a long period of time, logistics enterprises will also be in the transition from sales stage to marketing, at the same time, such as the Internet and other new economic era tools will gradually be applied and play a greater value, e-marketing modern marketing methods will gradually be used for logistics enterprises. We can see that the Internet has a great impact on the traditional mode of operation, network marketing is forming new marketing ideas and strategies, but it must be recognized that this process, not the network marketing will completely replace the traditional marketing process, but the network marketing and traditional marketing integration of cross-selling (Cross-selling) process. Cross-Network marketing is not only a marketing method, what is more important is a marketing philosophy that leverages all possible resources to carry out marketing, which includes its own existing, can be developed or is being developed, also includes partners, and can be in a large range of cooperation with partners to carry out marketing, From the simplest exchange links, user resources to share, until strategic alliances and even high-end capital cooperation.
Logistics Network Marketing times
today, the internet has turned the world into a real global village, any network of enterprises and individuals in the world, through the network of resource sharing, information exchange, e-mail and other e-business activities never before. Especially in the modern logistics industry, which influences the development of e-commerce, it is urgent to use information technology and network Marketing to expand the market. We should vigorously promote the application of e-marketing technology in the field of modern logistics and develop enterprises with the help of network marketing. The web has profoundly changed the way we live and think, and will continue to change. Logistics enterprises face the external environment, never to today such a huge change, logistics network marketing era has come quietly.
