E-Wine "net", still in the cautious exploration

Absrtact: The official flagship store of SU Liquor Group is blue, the month deals 3453 pens, Jiuxian NET official flagship store Shanxi Fen Yi Altar Incense, the month deals 2522 pens, Jin official flagship store 5 liters of Chinese Jin Liquor, the monthly deal 370 pens. Yesterday, the days of the Cat mall statistics show that Hubei Province liquor

"Su Liquor Group's official flagship store ' Sea Blue ', the monthly deal 3453; Jiuxian Net official flagship store Shanxi Fen ' an altar incense ', the monthly deal 2522, Jin licensing official flagship store 5 liters of Chinese Jin Liquor, the monthly deal 370 pens. "Yesterday, the days of the Cat mall statistics show that the development of Hubei province liquor dealers lag behind, in addition to the Jin licensing and Zhijiang, many wine companies have not established a direct business platform."

The liquor industry enters the depth adjustment period, the electricity merchant becomes the new growth channel. "The first half of this year, Jin licensing company sales revenue breakthrough 10 million yuan." Chen, general manager of Electric Business division of Jin Licensing Co., Ltd. said that 75% of the income came from the Cat mall.

E-Wine "net", is still in the cautious exploration. Cat data show that the top ten brands of turnover of the monthly turnover of products, Jin Licensing 1663 pens, rice floral, Zhijiang, white clouds, respectively, 264, 174 and 111 pens. "Zhijiang in the days of Cats, Jingdong and 1th stores have brand flagship store, but is still in the layout stage, sales and traditional channels can be ignored." "Zhijiang Wine industry responsible person said.

It is the sales of "negligible" and the price of the powerful impact, to become the "net" of e-wine obstruction. At present, the electricity quotient occupies the total liquor sales proportion only 1.4%, in the wine enterprise appears insignificant. But the habit of playing price war, "second Kill", "buy a Gift" and other promotional activities, greatly impacted the traditional channel under the line price.

Therefore, how to maintain the price system and traditional channels of interest, wine enterprises to develop the biggest concern. "Although the price war is conducive to attracting a momentary eye, to boost sales in the short term, but in the long run, consumers and businesses are not beneficiaries." "Chen said, Jin brand focus on the long term, the cost of the price war spread into day-to-day marketing, and dealers to create a balanced price system," the basic realization of the line under the same price, and formed a rich online product system.