EA 275 million mergers and acquisitions playfish social networking games

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; November 10 News, the well-known video game software manufacturer Electronic Arts;ea Monday (9th), has spent 275 million of dollars in cash, the acquisition of social network game maker Playfish.

The company pointed out that if the playfish from now until the end of 2011, can complete "a certain achievement", the business owners will be able to obtain additional $100 million trillion of funds.

The acquisition helps companies expand the business of social networking games and extend their business to digital, network and wireless markets, the company said.

"Social games focused on friends and communities have been growing at a high speed recently, and it is the right time for companies to invest in this area," said Barry Cottle, senior vice president and general manager of the US-commercial Arts and Crafts agency. ”

Playfish claimed that the current company's most popular 9 games, the monthly online player up to 50 million, the number of games is more than 1 billion times. The london-based company, which recently set up a new division in Los Angeles, has focused on the original games offered to social networking sites such as Facebook, MySpace, Bebo, 8200.html ">" iphone and Android.