EA admits brilliance no longer hopes "Star Wars ol" conquers Warcraft

EA President John Riccitiello has conceded that the company has fallen from its former peak. "Our brand is getting worse and development costs are rising and we have to cut back on a lot of projects." There is no doubt that EA is now in transition, and mobile games and social games have become a new direction for us to grow. "In the traditional game field, in addition to the" FIFA 11 "Outstanding performance, the rest of the game can not shoulder the burden of profit. The rise of music games and fitness games has also weakened the appeal of the core games to the players, including our famous "Death Space", "Sims" and "Dragon Age" will inevitably be affected. "" and online games, we hope that the "Star Wars Old Republic" can defeat "World of Warcraft" to win the leadership position, I do not expect to be able to completely destroy the blizzard, but at least we have to occupy the market half. "The Old Star Wars Republic" supports multinational voice exchanges, which will make the Games farewell to the silent film era. "(Edit/Xu Mingming)