EA Bullish PC game Outlook says it will push China's free model

(Compiled/Katy fish) According to overseas media reports, EA Games brand president Frank Gibeau in an interview that they will be in the Western PC game market vigorously promote China's free game mode. "I think that after a series of moves, EA has been able to deal with the industry's transformation," said Frank Gibeau, "and we will reshape our position in this transition and then return to the king." "EA's Playfish is now the second-largest social game developer on Facebook, after Zynga, and has also released the two best-selling games of Angry Birds and Tetris last year on the iphone platform and is building the Star Wars　　The Old Republic is a super masterpiece of the online gaming industry.　　Such moves, said Frank Gibeau, are a positive sign that EA is seeking to get into the emerging gaming arena, and they want to expand their brand influence into these areas, and EA is very bullish on the future of PC gaming. "PC game retailing may be a big problem, but digital distribution can be very promising." From our point of view, the PC platform is very healthy, it can become EA's most important distribution platform. Frank Gibeau says they have been inspired by the free model that has sprung up in China's PC gaming industry. "Looking at how Asian players play PC games, I think it's important to introduce free gaming patterns in western markets." This can expand the size of the market and the number of users, and then the EA can usher in a lot of opportunities. ”