EA buys Facebook game for 400 million dollars

Beijing time October 24 morning news, according to foreign media reported today, sources revealed that the Facebook game developers Playfish Price of more than 400 million U.S. dollars. It has been reported that video game giant EA will spend 250 million of dollars to buy the Facebook game developer Playfish. But a lot of sources recently said the price was "too low". The real price would be "more than 400 million dollars", one reliable person said.　　However, the same source said the price would be "less than 200 million dollars." Industry insiders believe that the 400 million dollar price may include a profitability payment scheme (earn-out).　　For example, Disney, which spent 350 million dollars in 2007 to acquire the "Penguin Club" for children's virtual world (Penguin), is likely to receive another 350 million dollars in the next few years, depending on the accompanying profitability payment plan. In addition, the source also disclosed other information related to the transaction: The transaction is in the due diligence phase,-Playfish is currently in the "closed negotiations" phase, before the end of negotiations with EA, no longer contact with other potential buyers;-Playfish's partner bank is JPMorgan Chase.