EA executives reveal or launch the FIFA free Mobile version of the year

"The future of the company will be driven by ARPU rather than by the sales of boxed games, which means the company will release FIFA's free mobile version of the game by the end of the year," said EA executive Frank Gibeau.

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At an investor meeting in E3, EA's COO Peter Moore said the company was prepared to focus on additional sales after the first purchase cost of $60 for the next generation of mainframe revenue opportunities.

"We attach great importance to the scheduled business that was launched at the Monday release, so players can buy 60 of dollars of secondary game products online, and I think it will increase the amount of content you download from DLC, but we want to generate more revenue from ARPU, not sales of boxed games, We think there is an opportunity to generate more revenue from individual consumers. As for the consumption of boxed games, one player's consumption only brings 60 dollars.

This means that EA will pay more attention to other revenue channels brought about by DLC content and digital host distribution. The company says 10% of the current hosting game revenue comes from additional content, and hopes that the segment will grow in the second generation game.

Prior to the meeting, Frank Gibeau, director of EA labels, revealed that the company had more than 300 million users and that all registered users were directly involved in promotions and new product launches.

In the past, the EA's over-reliance on reservations and retail sales was through high advertising campaigns to get users, Moore said, leading to cost growth. This era is gone, and by maintaining the customer service for the primary IP, EA can get users with cheaper marketing techniques, which Moore calls "bait in the water."

"We are critical to the management of marketing spending," he said, with 300 million users of EA as the company's most valuable asset.

Gibeau revealed that EA still has five or six undeclared IP still in development and confirmed that it will release a free version of FIFA to the mobile device platform by the end of this year. An investor at the meeting asked why the EA did not use the very popular football game to drive the revenue growth of the most popular mobile free games.

He replied, "I think you'll see what you want this fall."