EA executives say 14 free iOS games will be launched

Barry Kottler Barry Cottle, general manager of EA Interactive, said that by March next year, EA plans to launch 14 free games for Apple App Store and gain revenue through game buying, according to Sina Science and technology news Beijing time November 21 evening.　　EA has now launched 4 free games for App Store apps, and EA plans to increase the number of free games to 10 to 14 by next March.　　Industry insiders said the strategic shift indicated that EA was also beginning to support the "free Value Added" (Freemium) game mode, which provided games for users to download and use free of charge, but users need to obtain additional upgrades, such as more energy, more powerful weapons, then pay for the purchase. Based on market share, EA plays a dominant role in the mobile gaming market, and this strong support for the "free Value added" game deserves attention. Kottler, general manager of EA Interactive, said in an interview: ' Free Value added ' is the future trend of mobile games. Kottler said that the current mobile games are divided into three kinds, free, 99 cents, and higher prices.　　For example, the need for Speed 3: Thermal tracing (Need for Speed 3:hot Pursuit) is priced at $4.99. Currently, EA is developing the "free Value added" version of the battlefield game, but it differs from the traditional first-person shooter on video games consoles and PCs.　　In the future, EA will also launch more "free value-added" games, but "the NFL rugby 12" (Madden NFL 12) is not in the game. Kottler also said that EA will balance the "free value-added" and the proportion of paid games. The current proportion of the integration industry is paid games accounted for 60%, "free value-added" accounted for 40%, and EA will be adjusted according to market changes. "The move is aimed at attracting a large number of gamers," Kottler said. "(Li Ming)