EA launches latest in-game Advertising strategy Award Croze Car

Sina Science and technology news Beijing time of August 10, EA will launch a competition to master the free version of "Crazy Rugby 12" of the lucky players to reward a brand new Chevrolet Croze (Cruze) car, the game today for the Xbox and paystation users open to download. This is the first time that EA has commercialized the demo version of the game, and the company has launched a technology called EA signal that allows ads to be placed in the demo version of the game, and inserts celebrity demos, developer interviews, and other guides into the game.　　In addition, brands and marketers can compete in games and pay bonuses to winners. Take "crazy rugby 12" for example, players can also watch videos and learn new elements of the game in addition to having the chance to win a car. In the video, Fan Bernardino (Van Bernardino), who won the championship in "crazy Rugby" in the game, was named "Prodigy", driving a Chevrolet Croze car on the California State coast of the game, with New Orleans Saint-Defender, "Super Bowl" champion Reggy Bush (Reggie Bush) encounters.　　Prodigy and Bush demonstrated in the video how to play the game and gave other guidance.　　Most of the games released by EA have a demo version, so it is expected to be the first time in many brand partnerships. Last year, more than 2 million players played the demo version of Crazy Rugby. Overall, the company obtained about 70 million Xbox and PlayStation users through the demo edition, EA said. Dave Madden, senior vice president of EA, said: "In the gaming environment, one of the most valuable places is in the demo version of the game." "The full version of Crazy Rugby 12 will be available on August 30, and the race will be closed on September 30," he said. (Tangfeng)