EA Operations Officer: Big corporate brands will win in the protracted war

EA's game sales have recently shown a good upward trend, and EA chief operating officer John Schappert believes that big corporate brands will win in a protracted war and that EA has shown an unprecedented strength in the current host and new platform. Schappert to the recently held E3 exhibition gave a very high evaluation, "the three major hardware manufacturers are good, Microsoft in the body sense peripheral Kinect invested a lot of money, of course, also got a good result, the new version of the Xbox 3,600 points beautiful." Sony has done a lot of work on 3D TV, and their software industry is excellent. Nintendo's 3DS is very cool and has a great impact on our industry. In this big environment, everything is beautiful. As the Wii's first big publisher, we will bring good games for each platform. "When it comes to the glorious years before, Schappert points out that EA has been very different," the industry has changed dramatically. As for the current hot 3D technology, he said: "3D to the island Crisis 2 has become particularly good." "When it comes to this year's game market, Schappert said:" This year will be our Golden age, and we think this is a great opportunity. First of all, the non-mainframe market, Apple released the ipad, and in four weeks sold 1 million units, this is a good game device. The iphone has sold nearly 100 million units, and the iphone 4 is good, as does Android sales. Many portable devices are also cool, and these new products will bring twice times more consumers to the gaming industry. We are on the Xbox 360 platform is the no.1,pc on the NO.1,PS3 is the No.1, the mobile phone is also No.1, last year, the best sales of "Slims 3", we sold more than anyone else games. "(Edit Zhang Xing)