EA Pain determined to reform reduce game release oath defeat Cod

The net (Compile/Sky White) EA chief executive John Riccitiello recently announced in an interview with Kotaku that EA will launch a very good FPS game next year, and that the game will go beyond its rivals ' Call of duty. Perhaps to set aside enough budget and staffing for new games, EA plans to reduce game releases.　　The number of games released next year will be reduced by 40%. "I hope to launch a game that will get 90 points in Metacritic next year, and Call of Duty is 85," he said. John said in an interview: "In the gaming industry, the way to beat the market leader is to roll out more and more excellent games." "I have great expectations for 2011 of products, like the bullet storm and the island Crisis 2, and they have an advantage over 2010 games." But what's more important to us is Battlefield 3, and I feel good about it. "No one will say that EA and its shooting game products have had a bad year, each series has good sales figures, the Medal of Honor occupies 80% of the market," Battlefield: Rebel Company 2 "better, reached 90%.　　"But the latest act of Call of Duty, Black Ops, has sold 5.6 million copies in just one day, and the figures are dwarfed." John then revealed that the new battlefield series was under consideration, but had confirmed that it would use a second generation "frost engine", which he believed would be a FPS-milestone performance. "I think we'll do a better job of shooting in the first person," he said.　　"said John. When John was full of confidence in the media, the days of EA were not very good.　　There has been a spate of job cuts by EA in the past, and new social-game developers Zynga's market capitalisation has surpassed that of EA, forcing EA to recognise that relying on traditional games is not going to work in today's markets, making it a painful decision to transform. Last year, EA spent 400 million dollars on the acquisition of Playfish, the second-largest social game developer at the Facebook platform, and bought Chillingo, a European casual gaming distributor, at $20 million. This year, EA plans to invest 1 billion dollars in research and development, half of which will be for digital games. Next year, the number of traditional game releases will be reduced by 40%, focusing on Internet games and mobile game development.　　This momentous shift has been facilitated by the success of traditional games and the huge successes of social gaming companies. EA plans to release 35 traditional games this year, about 50 last year, and an EA spokeswoman said it will continue to decline in the future. Although 75% of the company's revenue comes from traditional games, the company still wants to look for new business models. (Edit/Ming)