(compiler/wendy) EA President John Riccitiello not sympathize with President Bobby Cotic (Bobby Kotick), who insists that the "Call of Duty" distributor commits "a truly terrible mistake". For many years, EA was considered an "evil game publisher", but now players have shifted their focus to Bobby Cotic, Blizzard's president, as the so-called people are red, players, media and competitors are paying more and more attention to Bobby Cotic, John Riccitiello said he did not sympathize with Bobby Cotic and the vision because they were making terrible mistakes. For the specific error Riccitiello did not specify, but that the values and strategic direction of the two companies are different, media speculation Riccitiello should be a dark finger-pointing to the closure of the studio, the dismissal of the staff of some practices. "I don't directly deny a competitor, but when the user is lost, we have to rely on our employees to work together to win over the next 2-3 years and make a profit, instead of just taking pride in past success." Bad for their own users, then bad for their own employees, and in the end usually lead to bad for investors and then perish. "Three years ago, we were also in trouble, no profit, the quality of the game down, players hate you, investors are not satisfied, there is no way to go, employees are leaving." Now I can say that some of our players are back, we love our careers, and brand loyalty is actually when someone reviews your brand, how long it takes a person to return to support the brand. One interesting thing I've found is that you watch the timestamps on many blogs and it takes a lot of people to decide to come back and support EA in less than a second. "In short, the fight between the two companies is really a messy, and will always continue."
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