EA says skateboarding game is over the peak of music games to be reborn

Ben/wendy, EA CEO John Riccitiello, commented in Wednesday on two types of popular games-music and skateboarding, predicting that skateboarding is at its peak, and that music games have the chance to regain new life. "I think music games are beginning to recover," Riccitiello said. "Maybe Music games can have some innovation. "The new" rock Band 3 ", the latest edition of the Harmonix Music game" Rock Band ", which was developed by EA, was well received in October. But music-game revenues are dwindling and losses are widespread, and the US entertainment giant Viacom Viacominc plans to divest the rock band game developer Harmonix to end its foray into the gaming industry, and Harmonix's latest work is the Kinect's "Dance Center".　　Riccitiello recently commented on the acquisition of Harmonix as an attempt to "grab the falling knife" and risk investing. For skateboarding games, EA has a classic skateboard series, while rivals see the Hawk (Tony Hawk) franchise, and recently launched the Hawk series of the latest game, "Tony Hawk Shred," The target group is young players. Once the dynamic view of the establishment of a stable profit model, it represents that the heyday of the series has passed. "When it comes to extreme sports, I think it's an exciting type of game that can be developed as a representative of extreme sports, according to the conventional model," Riccitiello said. "(Edit/Ming)