EA says the ads in the game don't make money, virtual goods gain

In March this year, EA announced that it would operate the company's advertising-embedded business on its own.　　Sadly, according to Bencousins, general manager of EA's free gaming business, the business is not profitable, and the small deal has hit EA's bottom line. Bencousins said in an interview: "Our advertising revenue is very low, this kind of game advertising into the business growth rate is not as fast as expected." If you compare the growth of the virtual goods business in recent years, you know how slow and unreliable the model is. "Cousins added:" We bet on both sides of the game, while operating advertising implants and virtual goods business, the former does not make money, the latter is very profitable. Because of the success of the Free Game War: Heroes, EA has followed the launch of the free value-added business model of the new online game "Battlefield Play4Free." The game is expected to operate in the spring of 2011, or will mark the shift of focus of this EA work.　　Battlefield: Hero gives game publishers an idea of how important it is to use game props and ads to attract players. "In this mode, you can put more content into the game." In Battlefield: Heroes, we work with drpepper (a soft drink) and get unique equipment if players buy their drinks and input the accompanying numbers into the game. This model of deep cooperation is very useful. But there is no open-air billboard in our game, and perhaps the pattern of the past is over. ”