EA tries free game mode will push free version of Battlefield series

(Reporter/Yang Haohao) March 23 News, the United States Electronic Arts (Electronic Arts) Easy UBM director Ben Cousins recently publicly said, "let players spend 60 of dollars to buy game play is an ' exploitative ' behavior", EA will officially start testing free game mode from March 31.　　EA's "Battlefield" series "Battlefield: Rebel Company" (Battlefield:bad), "Battlefield: Rebel Company 2" (BFBC2) and "Battlefield 1943" (Battlefield 1943) will try to open the player free of charge. Easy UBM is the EA's studio in Norway, responsible for the EA free game mode brand, prior to the introduction of the free Q version of the "Battlefield" series of "Battlefield: Heroes." Ben Cousins said in an interview that the previous stand-alone client sales model was an "inhumane" business model, and that it was "exploitative" for players to spend 60 of dollars on games.　　Cousins that players should be able to play games for free and decide for themselves whether or not they continue to play. At the beginning of March, easy UBM announced that 600,000 players were currently applying for a free version of the Battlefield series.　　And EA officially announced the battlefield Play4Free plan in November 2010, announcing that it will allow players to play the battlefield products for free. Free game mode was first appeared in mainland China since 2005, and is currently the mainstream operation mode of domestic online games. In recent years, many companies in the Western games market have made adjustments to try free game roads. (Edit/Zhang Xing)