EA will invest 100 million dollars to sell "Battlefield 3" target cod

(compiled/wendy) according to foreign media reports, EA CEO John Richitiro (John Riccitiello) said that "Battlefield 3" has a clear goal, that is to face the powerful first-person shooter game, take the Call of duty. At the ad Digital Conference held in New York, USA, Richitiro, who delivered a keynote speech describing the game as "the new Mass media", now has a huge market for video games, and the chief executive of EA said the company's new game "Battlefield 3" will be released in the autumn, with a marketing budget of 100 million dollars.　　EA Predictive dynamic will also spend the same amount of time in the latest Call of Duty game marketing, two games will enter 200 million dollars to build the marketing death bucket. "In November this year, we're going to launch Battlefield 3 to confront the No.1 of Call of duty in today's game market," Riccitiello said. "Call of Duty" set a 400 million-dollar income in the last day, "Battlefield 3" is the target. "Battlefield 3" will be released on Windows PC, Xbox360 and PS3 platforms, the game was originally scheduled for the fall release, Riccitiello more clear the release time-November, perhaps because of the general game of the holiday plot, and "Battlefield 3" can defeat the new call of Duty? Let's wait and see.