Eaceo Ricitillo: ipad is the fastest growing game platform

EA CEO John Ricitillo Sina Science and technology Beijing time July 28 afternoon news, John Ricitillo CEO John Riccitiello said that the game machine is no longer the dominant force in the game industry, Apple ipad and other mobile devices to represent the future of the game platform,　　The ipad is now the fastest-growing gaming platform for the company. Ricitillo said: "2000 game consoles also occupy the market share of 80%." But now the market share of the game machine has slipped to 40%. So what do we have now? We have a new hardware platform on which we launch a new game every 90 days. The ipad has become the fastest-growing gaming platform for art, which did not exist 18 months ago. "Ricitillo admits that game consoles can provide a higher level of graphics processing capabilities, but he believes that this advantage will not always exist." Sooner or later there will be mobile devices like the Apple ipad, which will provide the same graphics processing capabilities as the Xbox consoles.　　Ricitillo that in the future graphics processing ability will not become the driving force to improve the utilization rate of the game machine. "I think we need to provide more consumer-value products, improve micro-trading and social experience, and develop new games that support multiple platforms, such as gaming consoles, PCs, portable devices and social networking sites, which are clearly more important than powerful graphics processing capabilities," he said. "EA now has 32 ipad games, according to Ricitillo, it is not difficult to infer that the company will launch more ipad games." (OAK)