Each big electric dealer price war wins the magic weapon, the price "drops" to the lowest level

Dealers always have to remember that no matter what you do, you have to let consumers trust you. It sounds very simple, but at present there are so many electrical dealers, do a good job and a few?

June is destined to be an unusual month, the original "6.18" is the Beijing-east "exclusive" anniversary of the day, but with a number of electric business star of the swarming follow-up, thus forming the field of electrical business for half a year to celebrate the situation. 6.18 before the micro-BO major electric dealers launched a "War of rhetoric", a no smoke of the battle, on 18th, 0 o'clock, finally moved to the great, electric business year in the big promotion into the highest peak. "The lowest in the net" "10 percent" "1 days to let 100 million" "0 yuan buy" and other words to attract the attention of consumers, these are the major electric dealers in the price war to win the Magic weapon. Price "Down" to the lowest level, the consumer mood "vibration", how can not pay? For consumers, online shopping is already deeply entrenched, with analysts thinking that the price of conventional arms prices will probably never disappear in a short time.

So you understand the so-called "price war"? From last year's "8.15" to this year's "6.18", the price war by the major electric dealers do more and more like PR war, price war as a phased strategy, with gimmicks to Bo Eyeball, expand influence, its effect is very significant. This year 6.18 is no exception. This is not on the day after five or six o'clock in the afternoon, the major electric business enterprises began to release 6?8 the day of the victory, the electric business big guys have news.

What's going on behind the buzz? A lot of "wear help lens" I am afraid also will let a lot of consumer's purchase enthusiasm decline. Why do they say that the small series collects a set of data on the Web:

In Jingdong Mall, she saw a Changhong led46b1080 TV, "This 46-inch TV to sell 2999 yuan, I have already seen on the publicity page." But it always shows that the product is out of stock. "That's too bad," Ms. Li said.

Changchun Citizen Mr. Wang in Suning easy to buy a Konka LED32E330CE TV, "32-inch TV to sell 1498 yuan price, very cheap." But the Internet shows no goods. "Mr. Wang held to try the attitude to Suning's physical shop, the result, he is bullish on the online variety of low-cost models, online are not found."

Some of the ultra-low-priced items sold by the electricity dealers are "unique" and "not comparable to the model." As I saw in Jingdong Mall, a Philips HTD3510/93 miniature home Theater only sold 618 yuan, but in several other electric dealers but did not sell. Said to the woman, said that it has been a discount of 1381 yuan, but can not be comparable, which makes her a little "scratching the head." Most of them are "unique" when they try to look at ultra-low priced goods from a variety of different electric dealers.

Is there any "fishy" behind the sales promotion campaign? But it always comes out. Pure price warfare is difficult to sustain, and consumers are always savvy, as evidenced by the above examples.

Industry veteran Lei said: "Consumers ' IQ is not zero, always play the three-year-old urchin will be fooled by the" trick ", consumers will slowly feel tired of such a price war. Perhaps you will be the penny of the penny, and consumers are no longer your customers.

Hundred Letter mobile phone network general manager Yin Zhibin for the "6.18" electric business war also expressed their views: as the electric business, we should pay more attention to their own services, only by price war, if no longer service level, product quality level of care for the user, figure a price war elated, this behavior is difficult to retain customers.

Competition price if pure only hype gimmick, this is unfavorable to long-term plan! Electric merchants in the chaos of the fight at the same time, please take care of your customers. If your weapon is simply a price competition, the loss will eventually be your own. In addition to taking advantage of price, the author believes that in terms of product quality, service, logistics delivery and so on, it is necessary to make full effort to enhance the user experience. If we go to the maximum convenience of customers, to meet customer demand, with a certain scale of customer groups, can be truly based on the invincible position of the electric business.