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What are the current media platforms? What advantages and disadvantages do they have for media people? How do we choose these media platforms and how do we run our media from media platforms? This article will be revealed to you.
But before you read this article, I should let you know what is from the media platform, if the media platform is nothing to know, this article is also white, the reader is white, so I should say, also must speak is what is from the media platform.
What is a media platform?
That is to understand what is from the media platform, I first understand what is from the media, if you do not know, please go to "Brother Hai: Why do I do from the Media Institute" see.
What is a media platform?
Self-media platform is a platform that can provide media people with their views, opinions and ideas, such as Weibo, micro-letters, blogs. What is the specific media platform?
QQ space, have QQ know.
Sina Weibo
Tencent Weibo
Micro-trust public platform
Major Blogs (Sina blog, Sohu Blog ...)
Light blog (dot dot net, NetEase lofter)
Independent blog (the purchase of their own domain name servers and programs, but the general procedures for free such as WordPress)
Interactive comparison of self-media platform
First of all, let's start with the most important interactive comparison of the media, because interactivity is a necessary and essential feature of the media, but individual media platforms don't know how to close the interaction, which is tantamount to "self-destruction". So let's look at the interactive comparison of the above media platforms.
Through the pictures, we can draw the conclusion that from the media interactive intensity contrast, probably as follows:
QQ Space > Micro-Credit public number and Sina Weibo > Independent blog > Tencent Weibo > Light blog > Major blogs.
Real-time comparison of self-media platform
In a media platform, the real-time nature of one message is essential to the interaction of media people and fans.
In this comparison, we can conclude that the micro-trust platform is the most real-time.
Comparison of search engine friendliness from media platform
Finally, we have finished writing articles, publishing their own articles to the media platform, our goal is to let more people see, hope that their analysis of things can bring more people value, to more people agent value, also bring value to themselves. and search engine is the user in search knowledge, search the reader of what they want, we can be from the media platform on the search engine is also very necessary. The following is a comparison of the friendly nature of the search engine from the media platform.
At present, from the search engine friendliness to analysis, from the above table analysis, we can not be difficult to see the best is independent blog, but are all kinds of analysis, have pros and cons, how do we choose from the media platform?
How to choose from media platform
From the above analysis results, we can see that each platform has its own pros and cons. What should we choose from the media platform above? Which is the best?
Here, brother Hai gives his answer: it's a combination.
So, how to combine?
From the above analysis, we learned that: interactive analysis of the highest score is the QQ space, real-time scoring the highest is the micro-trust public platform, the search engine friendly to the best is independent blog. So the combination is simple. Independent blog + micro-trust public platform + QQ space.
How to operate from media platform
Now we know how to choose from the media platform? So, how to operate? How do you associate these media platforms with each other? If you focus on the micro-signals from the Media Academy, you'll find that when you enter n through a micro-letter, the micro-mail automatically sends you back the latest article from the Media Academy. If you send the T, you will get the hottest article back to you.
My approach is this, I am in the micro-trust public platform to apply for a public subscription number, and configure the micro-trust developer account, and then in their WordPress background to add a micro-letter plug-in, and then configure the public platform and micro-letter docking.
At the same time, Sea elder brother in each write an article of time, at the end of the article will add Sea elder brother Contact Way, QQ number and micro signal. At the same time, when the Sea elder brother published the blog, will be the bottom of the blog has a share button, through these sharing button can share to the platform you want, including QQ space, micro-blog, micro-letter. At the same time, I will blog in the article forwarded to my QQ space to.
This way, QQ space, micro-letter, blog on the formation of a full network of integration from the media platform, as to how to absorb fans, to expand their own, this every since the media have their own independent promotion methods, due to the limited length, I will be in the future of the article slowly to analyze each successful case, Share it with all the students who are concerned with micro-letters from the Media Academy.
If you think this article is helpful to you, remember to forward it to your friends and help more people.
Article from the Media Research Institute: http://www.zimeitix.com/article/75.html