Eagle's Beef Brisket: Actress-infested children forbid Han to eat with his wife

Source: Internet
Author: User
Keywords Internet beef Brisket
Tags customer customer unit price different internet internet + internet thinking it is marketers
Meng woke up, called "carving Ye", wrote a book, played a drama, through the opening of the beauty salon dug life's first bucket of gold. Surprisingly, the Meng on the line are very interested in the catering industry, "I want to open my favorite restaurant." "This May 20, the Eagle Beef Brisket is officially open." Unlike traditional catering, Meng this time with the Internet to play a different way of thinking. "Marketers will not open restaurants, will open restaurants and not marketing," Meng said humorously. His marketing ability does make the beef brisket earn enough attention on the net: first have 5 million yuan buy out "God" Daylong beef brisket recipe, after the release of the rumor that Han was refused to eat with his wife, and then there are micro-bo red "leave a few hands" encounter AV actress The message, there are 12 years of age under the controversy of children prohibited to enter. Compared with the past, Meng that, since the media age to do restaurant way is not the same, not by advertising to win, "if clever, also do not need too much money, these marketing activities spend little money, but the top can be tens of millions of yuan effect." "In his view, the most important thing about internet thinking is to improve products quickly according to user experience, including using information communication tools such as micro-blogs and micro-letters." For example, if someone complains about the tea in the microblog, he will immediately ask the staff to improve in the micro-mail. Of course, Meng's internet thinking is limited in marketing, "whimsical" is also the meaning. And the most whimsical place is carving ye beef brisket only 12 core dishes, less than McDonald's fast food. His explanation is that instead of making 200 of dishes mediocre, it is better to make 12 dishes exquisite. Fewer dishes also make the restaurant easier to manage, "traditional restaurants have only a few cooks to do, and I've changed this pattern from the source." In addition, Meng also said that he had improved the knives, knives and pans. Compared with traditional Chinese restaurants, the beef brisket blends into more exotic elements. The order is French, etiquette is Japan, side dishes are Korean, soup is Thai, even the front dish is Vietnamese spring rolls. Meng awake The idea is not care whether it is Western or Chinese food, the key is to eat comfortably. In addition, carving ye brisket also has two killer: the turnover rate (table usage rate) and customer unit price (average transaction amount of customers). In order to improve the rate of the turntable, Meng has adopted three measures: first, the customer will be seated on the side dishes and salad, reduce the waiting time; the other is to sell only a very expensive single glass of wine; three is like McDonald's, the store uses is beautiful but uncomfortable stool. These measures reduced the average customer's meal time to one hours, while the turnover rate was at its Acme. Because the main theme of "Light luxury", carving ye brisket the cheapest dishes also want 99 yuan, and the customer unit price in 140 yuan-160 yuan, which also reached the highest line in the mall catering. In the future, Meng-Kai plans to open 20 stores in Beijing, and all open in the large shopping malls, an area of not more than 300 square meters.
Related Article

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.