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SEO has a sentence: content for the king, link for the emperor. Recently also and a lot of seoer in exchange, or a lot of friends on how to do links feel helpless, so the following discussion, is mainly linked to the work of the development. This article by the straw original in April 08, reprint please keep the link and the author. If you choose spam and you have resources, you can skip it directly.
One, 8:00-9:00 morning first time: a simple understanding of the knowledge of the link, what kind of link is a good link?
Basic definition: Anchor text: Used to connect the text: directly affect the SEO effect. For example, straw recently optimized their Love Wedding Network (http://www.aihunsha.cn) The best link is: Wedding dress. If the link text is:: SEO tutorial. For SEO effect is approximately equal to 0. Even negative. Also note: Anchor text should be diversified, such as my link can use wedding, wedding net, love wedding net link. All the same link anchor text, also not very healthy.
Outside the chain: other sites link to your site. Also said: Reverse link.
What is the quality of the outside chain:
1, and the content of the site is high. Especially in the keyword you want to optimize, ranked better station.
2, news stations and other stations to update the high frequency. That is, the search engine often updates the station. The news source of search engine is very good very strong
3. Authoritative site. That is, the popular meaning of high weight site. Like government websites, school sites, etc.
4. Web sites with little export links
5, the text in the link.
6. Business directory. Google is said to be very bullish on Yahoo's billing catalogue.
Outside the chain inquiry: Link check outside the chain. link:+ Web site, you can check the chain outside the search engine.
So far, Baidu can not check outside the chain. Although many webmaster tools show Baidu Reverse link number, but in fact Baidu can not check outside the chain. What is the external chain of Baidu found?
Google link Command Feedback results are few, but not Google can not find links. I have a station friend recommend using Google Webmaster tools to view their own station outside the chain, in fact, Google outside the chain crawl and crawl the same as the crawl results.
Yahoo Webmaster Tools. Yahoo's outside the chain check is also very careful, I generally see other people's station with Yahoo, their own station with Google Administrator tools. Try it.
Inside the chain: said the chain, said the chain. The inner chain is: The internal link of the website. Usually for a medium or above website, the inner chain construction is the most important. Through a huge amount of internal chain to send high-quality content to the forefront of search engines. Is the medium above the site SEO link strategy. Try again, Google Administrator tool inside the chain, and Yahoo webmaster tools inside, remove the current URL under the link options. How to effectively build the chain, see section III: Where to find links.
Export Link: There is no one to enter. Appropriate export links to the authoritative station, similar content stations, such as referring to Google Webmaster tools, put a link, or Web site, not only improve the user experience, the site itself, but also have a positive impact. However, to control the quantity and quality of the exported links. The quantity is also relaxed, each page export link limit 100. But link to unhealthy stations, may directly affect the search engine on your station rating, export links, open the dead link to the spider into a dead end, of course, is not healthy.
Nofollow:google introduced the link control tag. The implication is to declare that the link is not a link edited by the author. Generally in the blog message board Common, can refer to point stone interaction. Nofollow can prevent web page voting rights (weights) and PR delivery. At present: Yahoo and Youdao declaration support nofollow, Baidu is not yet supported.
PR: Refer to the link to the PR value. Simple understanding, PR is a page link score. Depends on the page import link and the export link. PR value of the basic weight, but the PR value of the station is not high weight, high weight station, may not be high pr. And, PR value and SEO rankings, and site traffic relationship, straw think the relationship can be about equal to 0. Personally seen: pr=4, basically no word, in search engine performance excellent, every day only 10-30 IP station.
General domestic Station, PR3 is the foundation. PR4 qualified, PR5 good, PR6, 7 is very good station.
Second, 9:30-10:00 rest, and then advanced.
Basic Link strategy: Excellent links + spam links, correct anchor text and guaranteed exposure. Section II: There are also Baidu's personal opinion of the chain, do not need to see the next section directly: Where to find links.
Site overall link direction or should be high-quality links, message Board, forum signature, etc. as a supplement. Absolutely is the quality of the link is certainly good, but usually go to the forum, read blog, resources are wasted. Moreover the search engine algorithm link breadth influence also still has, therefore, has some quality general link, also has no problem.
But do not refuse to link mainly, of course, you do not care about the health of the site, it does not matter. But there is a point to remind everyone, if the determination of spam, we must be careful to pull other stations to launch. To other stations, draw a draw.
Website exposure. Baidu can't check outside the chain? That in Webmaster tools inside, Baidu's back chain is what?? Straw is called the site exposure for the time being. Baidu Search Command: domain:+ Web site. Generally returned results can be directly seen in the query URL included in the. According to the general situation, Baidu always found in domain than included in the early, domain results 0 of the station will not forget. Now basically can determine, the exposure of the Web site also has an impact on the SEO. Therefore, outside the chain work appropriate to appear web site, take out rice to bask in, healthier. Try, look at your station, Baidu domain results.
Third, where to find links? 10:20 combat begins.
Inner chain: Inner chain is very important. 200 pages of the station, the inner page can play an important influence, 2000 pages above, the inside page construction, the effect can be greater than the chain. Inside the chain, the easiest way to do that is in all the pages where the anchor text to add links. But how much density do you want to add? That's not my wedding dress. There are all the places in the wedding dress, hyperlinks wedding dress back to the homepage? Not like that. A General page, 1 of the same link is good. Many effects are not ^_^.
Outside the chain: there is no quality outside the chain of the site, it is impossible to get a good weight. Where do I find the link?
1, analysis of competitors. Google's top 10 site, pull down Yahoo to link under, take a closer look at each page, look at its outside the chain is where it? Practical research, there is always a harvest. (See where http://www.daocaoshen.cn links come from)
2. Start from the side. Find your friends, help make a link. Stage also line, later, outside the chain more, do not need, and then notify friends to delete. Straw began to do in Suzhou Huqiu wedding dress A street, write a Suzhou Huqiu wedding dress A street travels, or a few life small, mention the Suzhou Huqiu wedding dress A street, add a link. Go to a friend's station or blog post. ^_^
3. Write an article. Note the source. Or when the article is reprinted, the link breadth is there.
4. Start from customers and suppliers. What company do you work with? Go and ask them for links. Their website is made by internet companies. The quality of this link is good, it is worth doing.
5, make link bait, go to King CMS to do a template, to Z-blog make a template, to do an industry survey. Link bait a lot of opportunities, the effect is very good.
Add: Summarize the most common link resources, and the straw own point of view:
1, Tianya question and answer, the end of the earth come. First of all to introduce this discovery is not many people use, but in fact, the effect of a good Google relative resources: The end of the earth and the Tianya question and answer. About Baidu know and Baidu Post bar I think we all used to, but found that basically no one is using Google's two products. In fact, Tianya know and Tianya answer in Google to give the weight is relatively high, Baidu effect is also OK. So in the bar to put some soft text, get some links, questions and answers leave a link. New station general Google that day can be included no problem.
Straw tip: I usually answer a few questions once, with one or two links. Even in order to put the link, also be thought that we are deliberately put links. ^-^, it's difficult.
2, Baidu Encyclopedia. Google's resources next must be Baidu's relationship resources. Baidu Bar and know that a lot of people are using, but may have used Baidu encyclopedia is relatively small. In fact, Baidu Encyclopedia is absolutely better than know and paste the excellent resources. According to their website positioning to give relevant keywords add point information, and put a link. In fact, Baidu Encyclopedia audit is very broad.
Straw tip: Pay attention to be k, I am very careful to do a Baidu space, on the encyclopedia on Space, put a link in space. ^-^
3, the forum signature. This resource I think is also a lot of friends are in use, the effect of large forums can also be.
4, blog. Some of the big web sites of the blog, search engine to give a good weight. To do a resource, get some links, the effect is also good, so you can see a lot of blog resources.
5, Baidu know and Baidu Paste bar. Needless to say, we all know that the effect is OK. The only point, Baidu know not to answer the question, to answer, and then do the link, KYW teacher said: Baidu know not to solve the problem, Baidu is not included, the fact is that the problem solved, Baidu included, your link also received.
Straw tip: As the main link resources, carefully be Baidu stare.
6, supply and demand business opportunities, life information platform. Some platform information, search engine collection rate is also very high, so it is worth trying.
7. Open Catalogue. Open Directory effect don't say, try. But the country's excellent open catalogue seems a little less.
Temporarily thought of so much, of course, there are one or two of these resources can insist on use, the effect is also good. Resources, or to make good use of.
SEO new bracelet To connect the construction work a little bit of their own advice, master mind. Other friends are welcome to comment and supplement.
This article is originally contained in: Suzhou SEO course (http://www.daocaoshen.cn)
Source: http://www.daocaoshen.cn/post/xinshou-4xiaoshi-lianjie.html
Original is not easy, reproduced please retain the source, and the original link.