Early childhood Education training industry to build new industry benchmark
Source: Internet
Author: User
KeywordsPreschool education borrowing power
To observe the development of China's education and training industry in recent decades, it is easy to see that China's education and training industry has been in the rising period, the United Nations cultural and educational organizations declared that the education industry is the 21st century sunrise. Excellent investors believe that the education industry is the last original stock in 21st century. In the past ten years, China's education and training industry has obtained the best opportunity for development, from the past stragglers, personal workshop-style training model, gradually to the industrialization, group transformation, each period is undergoing great changes. At present, China's average fertility rate is about 7%, which means that 2000 babies will be born every hour, about 20 million newborns a year, of which there are more than 6 million newborns and 0-6-year-old children about 150 million. The huge base, the steady growth and the renewal, has laid the early education market solid customer Foundation, but along with the Chinese household disposable income unceasing enhancement, the parents to the education training quality request is more and more rigorous, the consumption is also more rational; and the influx of domestic and foreign capital, It brings both opportunities and challenges to our preschool education institutions. How to stand out in the fierce competition, quickly seize the market, it becomes the key to the successful development of preschool education institutions. Expansion: Front long, covering wide management abuses highlighted the red-tassel nursery chain was founded in 2001, as a well-known brand in China's preschool education industry, red-tassel has always been based on customer satisfaction to become the "leader of China's kindergarten chain management" as a vision, to show the community "quality-oriented, service for the case, the environment first, value for the soul" Service concept and national brand image. As China's early childhood education industry leader brand, Red is now in the country more than 20 provinces and municipalities cover nearly 90 major cities, with a chain of kindergartens nearly 600, network Park 10,000, forming a leading industry's largest chain of kindergartens network system. With the expansion of the institution and the increase of the number of trainees, the malpractice of the management of red-tassel education is gradually highlighted. Specific performance in: 1. Telephone consultation, network consultation, advertising media information and other potential students from the composition of the source is not clear, can not evaluate the market activity proceeds, thus can not promote the activities of high conversion rate; 2. Market, telemarketing, campus sales, campus management between the flow of information is not smooth, potential trainees to follow up is a management problem. 3. The office defect is obvious, it is not conducive to the work of the development and follow-up; 4. Management decision makers lack effective control and management for overall operation; 5. In order to meet the complex and changeable market situation, education and training institutions hope that the management system can be implemented quickly and cost controllable. Transformation: With the help of information technology 800APP for the expansion of the road escort company in a high-speed growth stage, many working human brain has been unable to complete the memory, in order to enable the company's management on a new level, must use modern technology to manage; in exploration and capital docking, Red Ying deeply realized how to effectively manage customers, how to achieve customer information sharing at the company level, how to achieve the management of the business staff of the whole process of monitoring the importance of management issues. ByCompared and inspected, the red-tassel education management believes that only based on the cloud computing architecture, with advanced management mode of 800APP-CRM, in order to build a cooperative operation of the company's information platform, so as to promote rapid and stable development of enterprises. [Page] 800 customers as the first SaaS manufacturer in China since 2004, has been 6 consecutive years of stable online CRM market in the first position, and successfully launched hundreds of industry information solutions, trusted by users. 800 customers rely on the education and training industry accumulated rich experience, the first to launch the education and training industry CRM solutions, Suntech Institutions, Global IELTS, Dell International, Huatu and other domestic leading enterprises have become 800 loyal users. 800 customers by virtue of rich implementation experience, good reputation and flexible 800APP system, and ultimately to the benefit of red-ying, for it embarked on the road of information transformation, escort. 800 Guest Business management experts based on the in-depth understanding of China's education and training industry management, combined with the international advanced management ideas and experience, to the development of the red Tassel's own needs as the starting point for it to provide a comprehensive solution. It has the following characteristics: 1. Through the information set up a unified multi-organization cooperative operation Platform, make the company merger and acquisition integration, rapid growth of the development strategy; 2. In the red-ying education departments staff of different levels of computer application, staff difficult to accept CRM, after 800 guests 3 times a simple training, all staff agree that 800APP operation Simple, practical; 3. In accordance with the Development Department, Supervision Department, sales department, training department, daily Management, report statistics, customized office process, set up a unified interactive writing platform. Red Ying Education general manager Wang Hongbing from three aspects of the image summed up the role of 800APP system, he said: "800APP system is a huge data warehouse, all the customer information, company documentation system can be entered into the system; second, with the help of CRM management, can faithfully record the work of each salesman, support , assist in solving problems encountered, it is a good collaborative management platform to realize the evaluation of each post in the department. Third, CRM system is the basis of company decision, 800APP system flexible, easy to operate the report function for enterprise development decision-making provides accurate, powerful data, in order to make accurate decision. "Exerting force: marching Cloud to make full use of the new benchmark of early childhood education industry with the help of the 800APP system platform, the red tassel boarded the development of the expansion of the" express. After a period of testing and demonstration, red tassel with 800 of constant running-in, commissioning, now 800APP system has fully met the development needs of the red, and easy to operate, easy to use, red-tassel staff work enthusiasm unprecedented increase, the work of the orderly, red-ying education appeared in the atmosphere. With the help of 800APP system, the use of marketing push tools to save a lot of advertising budget, using personalized mail, SMS and other means to attract potential students. Capture the student's intended needs online and bring the potential for marketing activitiesStudents into business opportunities to effectively plan, manage and track the network, conferences and other marketing projects, real-time analysis of the input and output of marketing activities, to facilitate the evaluation of the effect of activities. In addition, flexible and strict permission settings, fully protect the data security and reliability, reduce the loss of human factors. Since its establishment, the red-eyed more with keen market insight, perfect human resources system, strong management executive power and strong financial advantages to quickly establish a brand, system, technology, customer source and many other core competitiveness. As the industry's new benchmark, red-tassel is using the actual action to drive the Chinese preschool education market to mature and perfect. Red-ying Education Wang Hongbing said: "The introduction and implementation of CRM, signs that China's infant industry informatization has started, but also marked the red-ying education in the next generation of information in a new step." In the exploration and capital docking, we deeply realized how to manage the customers effectively, how to realize the information sharing at the company level, and how to realize the management problems such as the whole process monitoring of the business personnel. We have reason to believe that, in China's largest online software provider 800 customers with the help of all the colleagues in red-ying's work and innovation, red-tassel will certainly usher in a better tomorrow. ”
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