Early education joined the system question frequency: Can brand label differentiate?

Also see the early education institutions closed, parental rights to return fees--according to Xinhua reported, Montessori Nanchang Center closed quietly, hundreds of parents paid in advance of the hundreds of thousands of yuan tuition fee has not been refunded. Why is the early education centre frequently problematic? Multi-knowledge network incomplete statistics, the past year by the media disclosed by the early Education Center empty, with money "run" case has more than 10. including Chongqing Shapingba One plus one early education center, Hefei Oriental Parents (Suzhou Road), Shenzhen Oriental Baby (Customs store), Shanghai Daily Skin Child Development Center. The problem is on the joining system of the early Education Center. At present, most of the early education centers are available to join, and the proportion of the franchise far more direct shop. Take an overseas early education brand for example, join fee only need 11.5~50 million yuan (Sub area, another flagship store to join a higher fee, and another monthly revenue to the headquarters of 9.5% as an "equity"-the venue rental, human costs continue to rise high, direct shop to worry about enrollment issues, authorized to join the absolute stability of the earned not pay. And the relationship between brand organization and franchisee is only, "provide teacher training and marketing support." Once the franchisee is on the run, the brand is often only helping to recover the class fee, not directly compensating the parents. This makes parents very passive. Because of the frequency of joining the system, last year, the new Oriental encounter muddy water short, an important question is the teaching point to use the franchise system. The new Oriental response said that only its bubble children's English and the stars of kindergarten use of the joining system-early education to join the heat can be seen. Many parents also know that the franchise shop is difficult to ensure that the service, but each franchise is declared to be a direct shop, brand operators often acquiesced to this behavior. In order to protect the rights and interests of consumers, but also maintain the brand reputation, kindergartens and early education institutions can be in the official web, marking the distinction between direct shop and franchise shop? (More knowledge net Andy)