Earn money on the phone screen is not easy

Intermediary trading SEO diagnostic Taobao guest hosting technology hall

There is no free package in the world, so is building a website. After the establishment of a website, if only for the cause of public welfare, it is not meant to take its own money to subsidize the rich. Most owners will find ways to earn advertising costs, in order to achieve return on investment purposes.

Many webmasters build websites, and finally become a loss-making trading, not only took into the energy, but also let their money crashed into the web hosting server, domain name service providers pockets inside. Some sites pursue formal, please a few employees, but also because of profitability is not to force the company closed down.

The current site can be broadly divided into two categories, one is the computer station, one is the mobile station. According to relevant departments, China has become the country with the highest use of mobile phones in the world, and many Internet users access the information mainly on mobile phones. An interesting data is that through the search of Baidu Index survey, Xiao Bian found that Baidu search volume is the highest user base or computer station.

Since the advent of smartphones, it has become a hot topic for many network observers to discuss how webmasters can make changes to their smartphone users and provide mobile information. Some online commentators assert that in the future, the Internet is not a computer, not a thinker, nor a tablet, but a smartphone. As a cheap, easy to carry, a staff of the Internet terminal mobile Internet is undoubtedly the most popular, but not necessarily the most suitable webmaster earn money by advertising.

The reason is obvious, the computer station is not suitable for webmasters advertising. Because the phone terminal equipment screen is too small, tolerate the ad appears.

E-commerce providers who earn profits through mobile phone stations are basically not completely mobile phone stations, such as Baidu, Tencent, Taobao, Sina and others. Ads by mobile phone screen advertising profits, Baidu search engine can do is very subtle, and the user is not easy to find the case, the secret engage in commercial auction money. Some Internet companies that have clients, such as Taobao, make advertising images, although Taobao customers hate, but still can be tolerated; Tencent because of social attributes, its higher viscosity of the user, even if the next one or two text ads, using the QQ phone Chat software under commercial advertising, will not lead to a large number of users on the edible QQ. On the contrary, if it is a small website, engine search can not be done, the client can not afford to develop, resulting in users of the website faithful reading very low, it is easy to lose their patronage, let alone allow them to accept very exclusive ads.

Mobile phone users have higher requirements for text, and do not welcome pictures occupy too much screen. Almost 70% of readers, in order to facilitate reading the article visual effects, the picture display function is canceled. As a result, the site wants to help advertisers advertise, you need to use text to promote. As a result, it will undoubtedly affect the experience of Baidu search results, but also bring the keyword auction revenue reduced. Baidu search for visitors, even for their own, will also crack down on those advertising articles, a direct impact on the small and medium sites in Baidu's natural ranking.

As a result, a problem arises in that the screen is too small for image ads to appear without the appearance of text ads. As a result, mobile webmasters can not conduct effective profit-making activities through mobile stations because there is no way to advertise. Also worth noting is. Judging from the current status of mobile phone stations, almost all domestic mobile phone providers with monopoly positions are based on computer stations. However, such oligopolistic internet companies use mobile stations for the development of computer stations rather than simply making information and services of mobile stations for mobile stations.

It is subject to the small screen of a mobile phone, making website advertising unrealistic impact, do not advise webmasters rely on the production of mobile phones to survive. Some commentators believe that the mobile website is an important information terminal, can bring a lot of traffic to the webmaster. However, these traffic is difficult to convert into real money, it is doomed, who rely on cell phone station advertising revenue, that website will be difficult to survive.

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