Earnings breakthrough for Women's websites: Group buying mode or creating new marketing model

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

For a long time, women's shopping needs have been regarded as the most economic value of the business sector, in the beginning of the Internet, there are many sites directly to the goal of Women's website, and strive to be in the female field to share a cup of soup. But in addition to Taobao platform, there are very few women's web site can really connect women's network behavior directly with commercial value, even if some sites try to build the mall, but also because the quality of goods, prices, delivery system and service logistics can not compete with professional mall, either dismally, or shut down.

Of course, in this respect, there are a lot of good, such as the Pacific Women's Station (pvlady.com.cn), will be the information with the organic combination of merchandise sales, and decorate the network (zdface.com) of the famous trial, but also will try to install and brand propaganda to achieve the ultimate, there are such as Ivy Network ( 2vlady.com) 's Feminine week recommendation, is also from the side to satisfy the feminine interest tendency.

The female website will be the pattern from the pure advertisement income, expands to the electronic commerce domain, at present most likely immediately opens the market to participate in the group buying mode.

Customers more accurate, group purchase products targeted

Women's websites are predominantly urban women, such groups have all the characteristics of the master, with the continuous development of society and the popularity of online shopping, women's web site in the face of its large browsing groups, the precise classification of its after the launch of the group buy content, can meet the needs of all areas.

The world's largest Chinese online mall excellence Amazon survey shows that during the 38 women of the 2010, many women chose to buy a gift on the internet, while lipstick, mascara, yoga supplies and other goods popular online shopping platform, while Valentine's Day women mostly like for their other half choose scarves, chocolates and other goods.

Such market demand, so that women's websites with group buying can be a perfect combination, at present, the characteristics of group buying is to update the product content, but because the common group buying platform for the user group decent too wide, the majority of the choice of life Entertainment category, especially food and beverage products more, in order to enlarge the market and must not have made "all-inclusive" Choice.

But women's websites can be based on different periods, select a variety of characteristics of the sale of goods, and because of the strong characteristics of women's shopping needs, almost every week can be targeted at users marketing activities, and the slightest need to worry about the user community tired. So the future group buying mode will penetrate to the female station marketing behavior of all aspects, and will be more extensive marketing to more vertical subdivision platform, perhaps more closely to the combination of goods with the site, out of the new marketing model.