East Building Kappa women failed event Marketing

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In the East Building Kappa women incident, the author is very appreciative of having no entertainment spirit behind the Mastermind. It is more accurate to define the behavior of kappa women in the East building as entertainment performances. Kappa women's events on the one hand highlight the building kappa female bold open performance, win the network more Sexwolf attention, on the other hand, reflects the brand behind the Kappa in order to promote and deliberate. Of course, as a business, the east floor kappa female naked performance to win attention, this incident from the beginning, is doomed to failure of event marketing.

There are some problems in the choice of kappa women in the East Building; The network as a new media, has its unique side. Compared with the traditional way of transmission, it spreads fast and cost low. If the hype used in entertainment is only feasible, but the value of the Enterprise brand itself is not through a hand-to-hand combat can be reflected. In the East Building Kappa, Kappa played a disgraceful role behind the scenes. Because it is behind the scenes for the vast number of netizens arranged a performance show, East Building Kappa female is just a pawn, a bet. The result of the Kappa incident did not arouse the favor of netizens, but it makes people feel funny and disgusting. It seems kappa the stakes in the event is too large, the success of a brand in a doomed event, the east floor kappa female events despite the countless watching the busy netizens, as well as tens of thousands of traffic and clicks, but kappa access to potential customers how much? The site traffic, High traffic does not represent high customer quality.

Secondly, the kappa of the East building in order to promote a desperate, the destructive impact of far more than the event itself. Although Kappa is a foreign brand, but after all is not an entertainment brand, it is not a playboy. Although many young people in the country have an entertaining spirit, but if the enterprise brand through the abnormal way to promote the network, which is not good for the Kappa brand, on the contrary will lead to the consequences of the network, when the kappa of the event further expansion, many uncontrollable factors will appear, many netizens agree that, Kappa is perfect for Av. This is not the final result that Kappa wants, right? Kappa woman incident to more people illusion, Kappa is the birthplace of AV or base?

Event marketing does not accurately convey the brand information in the way of transmission, precisely because of the noise that affects the benign development of events in the process of transmission. Maybe it's a one or two-post, or a short essay, because of the strong character of the incitement, it is easy to arouse the sympathy of netizens, so similar to the article was quickly reproduced and cited by netizens, the network spread too fast, perhaps a few hours, the event information will be spread over the network, network events will be in the direction of the bad.

Finally, it seems that the planners of this event are better suited to the events of the entertainment industry. Because in the entertainment itself, they do have a strong desire to perform, but in other words, only a naked performance can hit the corporate brand, is undoubtedly wishful thinking. East Building Kappa Women incident, we did not see the shining points of corporate brand, but let us see is a pornographic performance. From the marketing point of view, from beginning to end is a failure of event marketing.