Easy analysis: China's tourism revenue reached 3.38 trillion yuan in 2014

Absrtact: Analysys, the study found that with the rapid economic development, the rapid expansion of Chinese residents ' tourism demand, China's tourism revenue reached 3.38 trillion yuan in 2014, accounting for the same period of China's gross domestic product (GDP) (61.1 trillion yuan) 5.5%, compared with 2001 , with an increase of 576% per cent. However, there are many main subjects in the tourism industry, especially the low degree of standardization of the holiday tourism market, the slow Internet process and the rapid growth of the online tourism market, which reached 279.82 billion yuan in 2014, but the penetration rate in the tourism industry is still low, only 8.3%.

Analysys Analysis:

Analysys study found that with the rapid economic development, the rapid expansion of China's tourism demand, China's tourism revenue reached 3.38 trillion yuan in 2014, accounting for the same period of China's gross domestic product (GDP) (61.1 trillion yuan) 5.5%, compared with 2001, Up to 576%. However, there are many main subjects in the tourism industry, especially the low degree of standardization of the holiday tourism market, the slow Internet process and the rapid growth of the online tourism market, which reached 279.82 billion yuan in 2014, but the penetration rate in the tourism industry is still low, only 8.3%.

The internet process of holiday tourism market is the key to promote the "Internet +" level of tourism industry. March 31, 2015 Analysys of the "China online holiday Tourism Market Research Report 2015", the report shows:

1, 2014 online holiday tourism market transaction size reached 33.26 billion yuan

2014 China online holiday Tourism market transaction size reached 33.26 billion yuan, an increase of 36.2% compared with 2013. Analysys forecast that China's online holiday tourism market will maintain a growth rate of 30% or so, 2017 will reach 80.33 billion yuan, compared with 2014 growth of 141.5%; Online holiday Travel market transactions are expected to account for 16.1% of the overall online travel market, up 4.2% from 2014.

2, according to the way of travel, online with the group tour transaction scale is the highest, accounting for 52.3%

By destination, China's online holiday tourism market can be divided into the tour market and self-help market. With the group tour contains pure with group tour and half with regiment/half self-service travel products, with low price, high convenience advantages, but it is difficult to achieve personalized travel, self-help tour users to plan the line and decision-making, the cost is high, but can be personalized customization. 2014 with the Group tour market scale of 17.38 billion yuan, accounting for 52.3%, self-help travel for 15.88 billion yuan, accounting for 47.7%. The analysis of Analysys think tank thinks that in the social background of the Internet becoming the basic tool of life, the problem of destination information asymmetry has improved greatly, and China's tourism consumers have become more and more rich in tourism experience, and the demand for personalized travel experience will increase, and the share of self-service tourism in the future can be increased and

3, according to the destination division, the online outbound travel transaction scale is the highest, accounting for 45.1%

According to the destination, China's online holiday tourism market can be divided into outbound travel market, the domestic long-term travel market and the surrounding market. Among them, the online outbound travel accounted for the largest, reached 45.1%, 2014 transaction size of 15 billion yuan, followed by domestic tourism, the 2014 transaction size of 11.61 billion yuan, accounted for 34.9%; The analysis of Analysys, a think-tank, thinks that with the growth of disposable income and the maturity of tourism consumption, outbound travel becomes the main tourism consumer market, outbound travel products are much higher than domestic travel, with the rapid growth of outbound travel, the future outbound travel market transaction size will be further expanded.

1, China's online holiday tourism market exists 3 vendors Echelon

Ctrip market share of 31.1%, compared to 2013 to increase 4.5%, the leading edge is obvious, belong to the first echelon; the way cattle, the same way, the mother of the donkey belongs to the second echelon, roaming network, leisurely tourism network and other manufacturers belong to the third Echelon, compared to the previous two echelon market share gap.

2, China's online holiday tourism market concentration is continuing trend

China's online holiday tourism market is concentrated, with the top four companies occupying 59.7% per cent of the market, compared with 2013, to a 9.3% increase. Analysys thinks that the Matthew effect of the online tourism market is obvious, this trend will continue to strengthen in the future.

The strength matrix is a research model which synthetically reflects the market performance and competitive position of the major manufacturers in the market from two dimensions of the executive ability and the operation ability of the firm and the business innovation ability of the manufacturer.

1. The leader quadrant: Ctrip, Tui Niu

Ctrip, passers-by in the various market segments are outstanding, the market share is higher, of which, Ctrip in with the group tour, self-help, outbound travel, the domestic long-term travel a number of segments of the market share are the first. Ctrip and passers-through innovation to promote China's holiday tourism market Internet process, belong to the leader of the manufacturer.

2. Innovator Quadrant: Same Journey, Mother Donkey, MA Honeycomb

The same way, the mother donkey through deep in the surrounding market, launched flanking competition, and the use of tickets to enter the holiday tourism market, the business model has a demonstration effect; Through large data deconstruction, the combination of content operation and reservation transaction can realize precision marketing and outstanding innovation ability.

3. The Pragmatic Quadrant: Vacancies

4. The recipient quadrant: Surfing the net, Mango Net, leisurely network, national Travel online, Chung-shin tourism

The operator quadrant enterprise mainly for the traditional travel agency's electric business platform, because it is difficult to balance line online business, traditional travel agencies in the Internet process is difficult to make great strides, but because of the rich product resources and solid product design capacity, in the market implementation capacity of huge potential.

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