Easy Blue Sky Network: Network marketing is not network promotion

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Recently and a friend to do the financial agent to eat, because I am engaged in network marketing work, it is natural to mention his company's network marketing. I asked him how to do it, the answer almost let me Pang: asked a clerk every day with the Business Express mass information; it's just that! Answer again let me have no words: Yes, network marketing is not network promotion? Through this thing I deeply understand, small and medium-sized enterprises on the network marketing both familiar and unfamiliar; said familiar is because our work life has been inseparable from the network, day-to-day business communication, business Contact is almost done online, say Strange is because of the concept of network marketing, planning, specific operations know very little.

Let's take a look at the two concepts:

Network marketing is to achieve the overall business objectives of the enterprise, with the Internet as the basic means to create an online business environment of various activities. Use a variety of network promotion methods, hope that through the Internet to promote enterprise products or services, in order to seek more opportunities for sales. Simply said that the Internet as the main means to achieve a certain marketing goals of marketing activities, can be called Network Marketing. Network promotion refers to the use of the Internet resources, through a variety of promotional means to enterprises, products, services, etc. to let more people know the activities carried out.

The difference is as follows:

1. Different positioning

The purpose of network marketing is to sell, bring orders, or enhance the brand value of the enterprise, which is advantageous to increase the total sales. The purpose of the network promotion is not only marketing, can improve the popularity and influence of the promotion object, improve the browsing volume of the website, the user registers the quantity, the search engine crisis PR, the current very popular network Reds hype and so on.

2, the target audience is different

The purpose of network marketing is marketing, the audience is intended to buy the product of the user group, and some marketing range and regional, so the network marketing audience has become targeted, of course, this is not the same as the traditional marketing approach, now there is no intention of the user with the understanding of the product, in the future will become a prospective customer. The network and the life has the universality, the openness, the cluster sex, causes the whole world to be smaller, the new product release, the brand awareness enhancement and so on uses the network to promote the promotion is undoubtedly the most cost-saving and the quick effective way. Network promotion of the audience more widely, can be said to be everywhere.

3, competitor analysis is different

Network Marketing still follow the majority of traditional marketing rules, detailed analysis of competitors in the market situation, is the beginning of each business activities of the inevitable link, its importance is self-evident. The analysis of competitors in Network marketing is not only limited to online activities, but also to the analysis of competitors under the line. Network promotion is a bit simpler, mainly to analyze the competitor's website optimization, search engine ranking performance, competitors in which platform to play ads, and more on the online behavior.

4, the implementation of the specific operation of different

Because the positioning of the two different, different direction, then the implementation of the specific operation is the opposite, reflected in the following three points.

1, website construction, optimization of different

The network marketing needs is the marketing type website:

A, the website to search engine friendly, carry on the website internal keyword optimization makes its rank as far as possible front. B, the website design to stand in the visitor's angle to plan, in the navigation design, the language description, the business product introduction and so on aspect fully considers the visitor's custom characteristic, lets them be able to find the information which oneself needs in the shortest time, and successfully transforms the visitor into the customer; C, the site needs to have online customer service function. The online customer service function facilitates instant communication, consultation and feedback, which brings great convenience to visitors and greatly improves the success rate of transforming visitors into customers. D, it is necessary to have an online payment function, so that customers can order in real time. E, the website needs to have the flow statistics function. With the flow statistics, you can clearly know where visitors from the site, through what channels to come in, interested in what content, evaluate the effect of network marketing, timely adjust the site marketing methods.

Promotional sites do not have a high demand for marketing-oriented sites, more focus on corporate image promotion, or information introduction, information transmission.

2), the staff team constitute different

A, Network marketing team composition:

Market Planning Team: Market research, Business Plan writing, network Marketing planning, E-commerce planning

Website Development team: Website development, software development, development of various application systems, electronic Payment interface development

Network Marketing Team: Search engine Optimization (SEO), bidding ranking guidance (SEM), website Alliance Advertising (PPC)

Website Operations Team: Online trading contacts, 24-hour online customer service, online payment processing, credit card fraud control

Logistics Management Team: Commodity supply Management, inventory management, delivery management.

B, Network promotion team composition:

Website Production team: website production, website art

Website Promotion team: Search engine optimization, blog promotion, forum promotion, network hype, etc.

3) Different effect evaluation

Network Marketing effectiveness evaluation is straightforward, whether or not to improve performance. The network promotion effect appraisal Way may have many kinds, this must see the network promotion goal to look, for instance is enhances the search engine keyword rank, or enhances the browsing volume, or enhances the user registration quantity and so on.

The above is My Network marketing and network promotion of the difference between the brief analysis, I hope that the vast number of small and medium enterprises to help.