Easy car: how to depth layout of the car business?

July 2, easy car and Jingdong by way of cooperation with manufacturers in the Jingdong platform to achieve vehicle sales, full paragraph car. It is understood that the cooperation between Jingdong and easy car model allows users to get the reserve price on the platform in Jingdong, online full payment to complete the car, the car directly under the line. The first attempt to sell models for the popular mid-size car 2014 Accord, the price straight down 30,000. During the event all users who complete the full payment, can get an additional 2000 yuan Jingdong coupons.

According to easy car electricity supplier responsible person introduced the cooperation with the Jingdong sales is actually the B2C e-commerce mode of cooperation with the car manufacturers. Currently most of the so-called B2C mode car e-commerce still remain in the sales leads output or brand display stage, the user online orders, still need to go to the 4S shop bargain mention car, and then returned to the website to submit car vouchers, get car discount, Actually only the O2O model, to the manufacturer or distributor delivery is still optimized to store sales leads.

The easy car and Jingdong try B2C is the ultimate sales target, through the cooperation with manufacturers to provide car reserve price, eliminating the user tedious bargaining session, but also to help car manufacturers to achieve real sales. It is also based on this, in addition to the cooperation with the integrated e-commerce business efforts, E-car will launch based on this model of independent e-commerce products, "easy car mall."

"Easy car mall" on the line, will provide a variety of mainstream models in the sale, and even includes manufacturers for easy car users customized car models. All mall sales of vehicle prices uniform and transparent, eliminating the price opaque and bargaining problems. Easily set the user online car, you can get quality offline car service. Easy car market to abandon the traditional clues by sales model, according to the number of transactions settled different commission, no doubt closer to the nature of e-commerce. It is reported that easy car mall will be on July 7 on the line.

At this point, easy car with the C2B reverse-driven dealer launched in late April, "Hui Bu car", July 1 on-line O2O mode features a limited time special "easy car sale," and the upcoming sales target B2C "easy car mall" three major e-commerce model, began to promote all-round car e-commerce. For the entire industry, the car is still in the exploratory stage, and easy car through these three models, trying to layout the depth of the car business, exhaustive exploration of the possibilities, the ultimate realization of the real car electricity supplier for the user with To the most convenient car service and experience.