Easy car sales leads continued growth

Following the launch of the "Buying a Car" platform by the end of April 2014 of C2B reverse-drive dealerships, E-cars are also launching a series of efforts in the field of automotive e-commerce. In early July, auto e-commerce products featuring "limited time specials" Car sales, "and Jingdong cooperation vehicle sales, yesterday even burst out on July 7 is about to launch another B2C e-commerce platform," easy car mall "message.

C2B reverse drive dealer's "buy a car" platform, subvert the traditional car business model, allowing users to enjoy the absolute car initiative and the true reserve price. Users only need to publish their intention on the platform, 4S shop will compete to bid. Finally, consumers will be based on background auction system generated car vouchers, choose the most suitable 4S shop to complete the transaction. Launched two months, the platform has attracted nearly 2,000 dealers 4S stores in 10 cities.

The "easy car sale" featuring limited time specials was launched on July 1 as a fixed channel for easy car networks. Through close cooperation with automobile manufacturers and distributors, the Company realized the promotion of limited models, group purchase promotion, limited time buying, regional promotion, Spike activities, inventory cleaning and other diversified car sales model. Users online and order to enjoy a car manufacturer or dealer to provide limited-time offers, and then to the dealer to complete the transaction.

The upcoming "easy car mall", it is easy to cooperate with manufacturers and B2C model car e-commerce. "Easy car mall" will provide a variety of mainstream models in the sale, and even includes manufacturers for easy car users customized car models. All the sales of vehicles in the mall implement a price, eliminating the price opaque and bargaining problems. Easily set the user online car, you can get quality offline car service. Easy car mall B2C model, abandoned by the traditional clues by sales B2C model, according to the number of transactions settled different commission.

According to iResearch iUserTracker latest May data show that easy car network PC-side monthly user coverage reached 86.36 million, continue to maintain the first advantage.

However, all along, easy to pay more attention to accurate user coverage, and sales leads for the dealers. IResearch iUserTracker data shows that in the first quarter of 2014, EQI's accurate quotation covers more than 61 million people, which is close to the sum of the second to tenth place of the vertical car website. This also laid a solid foundation for the E-car layout and the development of e-commerce platforms.

On the other hand, with the purchase of cars, easy car sales and other car e-commerce platforms have been launched one after another, easy car has also attracted more users who intend to buy a car, making easy car sales leads to distributors continued to grow . In the first quarter of 2014, Echeck has delivered more than 12 million leads to dealer customers. According to easy car owners Yi Pai said the second quarter of easy car sales leads to distributors will be more than the first quarter. July With the "easy car sale" on the line, July 3 the average daily sales volume has more than the second quarter of the daily average. With the three e-commerce model efforts and efforts, E-car will continue to maintain the absolute superiority in precision users, as well as bring the total sales leads for the dealer trend.