Easy Exchange: Marketing 3.0 to create a new era of audience marketing

Recently, 2011 Information Services (Shanghai) forum and the three-Network Fusion Summit Forum, in its "mobile phone new media and mobile interconnection" sub-forum, from a number of well-known mobile phone manufacturers and mobile internet companies at the top of the mobile phone terminal and the integration of the three network of the development trend of the in-depth discussion.　　Mr. Zhou Wenbiao, President of Yau Yi Interchange in the Marketing 3.0 era, the information explosion, social media, alternative channels and equipment to increase the confusion caused by the brand owner, and in-depth discussion of how to achieve the maximum marketing value through the audience marketing, to attend the meeting guests to provide a new marketing ideas. (Figure for easy to Exchange President Zhou Wenbiao) leisurely exchange as a leading domestic network digital marketing company, has been committed to help the brand through the audience insight to achieve accurate coverage of the target audience, and through a number of dimensions of the direction to achieve accurate advertising arrival.　　At present, leisurely exchange has been for Microsoft, Intel, Audi and other more than 400 advertisers to provide audience marketing programs. At the meeting, Zhou Wenbiao also further introduced the current future leisurely mobile Internet strategic layout. 2011 Global Mobile app+ advertising revenue will reach 12 billion U.S. dollars, 3 years increased by 17 times times.　　The size of China's mobile Internet is expected to reach 40.45 billion yuan in 2011, up 78% from 2010, and is expected to exceed 120 billion yuan in 2013, making the mobile internet advertising market a new arena, according to Iris Consulting Group data. Zhou Wenbiao Introduction: "Cumulative coverage of the entire Internet user behavior data, to do the largest data provider in China, and provide an open platform for data, leading the healthy and rapid development of Internet advertising is easy to exchange the goal." Now, easy interoperability has been the core technology in the mobile Internet area of strategic layout, where we also know the target audience. For example, mobile phone app promotion, if with easy interoperability open platform docking, we can for each person tailored to recommend the appropriate app application software. The same reason, and mobile phone mall, cell phone reading, mobile video and other areas of cooperation is also very significant. "From the Internet to mobile Internet, from media marketing to audience marketing, easy interoperability for the brand to create a more targeted advertising strategy, so that advertising targeted, direct to the target audience."