Easy interoperability: External factors allow network Marketing to return to nature

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Mention of network Marketing, a wide range of Web sites and different types of netizens always focus on the network media properties and user interests, but also advertisers and network services to the focus of marketing research objects. However, only the user's online behavior characteristics as the basis for advertising, there are obvious limitations. The most typical example is that during the World Cup, most online advertising attention and the number of clicks will fluctuate in varying degrees. In fact, in addition to major event interference, there are many external marketing factors directly or indirectly affect the effectiveness of advertising.

Based on years of exploration and accumulation, internet advertising companies "leisurely exchange" with each independent user as the starting point, the network impact factors are divided into user online behavior and users of the external impact conditions of two categories, and set up a full-dimensional intelligent directional platform. Among them, the former includes the media attribute and user basic attribute, behavior characteristic, interest hobby and so on content, the latter covers the time, the region and the environment and so on many kinds of factors.

The external factor originates from the natural life

Most of the external conditions are closely related to our daily life, and the surrounding natural environment and other factors bring us a subtle impact: in time, white-collar workers in the weekend to spend significantly less time, and the network behavior of student groups will appear unusually active; in the region, the network permeability of different regions has obvious difference, The same wonderful advertising ideas may not resonate in some of the two or three-line cities, such as climate, weather, culture and other environmental factors, such as northern people like Guo, small Shenyang and other people's forthright simply, while southerners are more fascinated by Zhou Libo's humorous euphemism. It is not difficult to see that the different external conditions produced by the marketing effect is very different, more importantly, a large number of ineffective exposure also caused high advertising investment waste.

Accurate delivery to meet the user's psychological feelings

Easy to exchange and put forward to "people-oriented" precision delivery strategy, in full focus on media attributes, user interest needs at the same time, the use of differentiated marketing means to solve the external conditions of advertising effects of interference. According to advertisers ' needs, intelligent directional platform can flexibly adjust the launch time to display advertising, minimize the ineffective exposure of advertising, save advertising costs, and ensure the complete transmission of marketing information; easy to exchange geographical orientation covers all the domestic administrative cities and 374 county cities, the accuracy rate reached more than 90%, Fully meet the advertising master's overall regional deployment strategy, to provide a strong support for the later sales; Easy interworking set up a relatively complete environment index system, in which the weather directional subdivision to 32 categories, and according to the different directional conditions for differential advertising, so that ads closer to users in the environment in the psychological feeling, Bring the promotion of brand goodwill.

Integration of external factors of precision delivery, not only can further enhance the advertising effect, but also conducive to improving the user's network experience, so that they can still perceive the external life and natural changes in the network, thus creating a more relaxed and natural Internet advertising environment.