Easy search: An analysis of the strategy of selecting dedecms in private hospitals

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In recent years, China to solve the "difficult to see a doctor", "The problem of expensive medical treatment, to foster private capital into the health market, to encourage all the benefits of social funds into the limited medical market, vigorously develop private hospitals, improve the share of medical resources per capita, let private hospitals become public hospital competitors, through the introduction of competition mechanism, Improve the whole society's medical security system, so in recent years, a large number of private hospitals appear, basically in their respective areas of expertise to do medical marketing. In fact, network marketing is the major private hospitals in the battleground. So, what should the hospital website marketing do? According to the analysis of easy search, there are several aspects.

Strategy One: Station group mode-Select Dedecms to build a large number of hospital websites

According to statistics, many private hospitals more than one site, in addition to the main station, more is a variety of name of the station, is generally selected Dedecms station system modified, this way fast and efficient, the site domain name is generally the name of the disease, this model for the poor economic strength of the hospital, After all, Baidu bid is too expensive. But easy to find a lot of private hospitals are happy, such as "do people" this keyword once reached a point of 25 yuan per click! It is really a word will contend, small hospitals can only do site, relying on the station group mode Plus optimization strategy to do natural rankings.

Strategy two: Soft article release-hire network editor full-time writer to do website content

and all Web site seo, soft wen is the best way to promote a site, this can be a short period of time to obtain a large number of outside the chain, if the original soft, the effect is obvious, in fact, medical soft wen is the same. and DEDECMS Content management system at this time the role is just right, modify columns, add articles, keyword optimization is very convenient.

According to easy search observation, many private hospitals have their own network departments, some in the hospital, some outsourced to network companies, and in these places there are a large number of network editing, write articles became their main work, but many are not original, false original became the mainstream, but the world article a big copy, after all, is not a medical professional, It's definitely a good thing to be able to write original articles and publish them to hospital websites.

Strategy Three: Sprocket mode-site mutual friend chain Plus blog Sprocket two-pronged

Baidu on a random search for such as "winter How to prevent the baby cold" such a problem, ranking compared to some of the previous blog, because Baidu on some sites of the blog weight is very high, basically a new blog, released some slightly original articles will be included in time, which gave the hospital website marketing has brought an opportunity, Blog strategy is also a private hospital network marketing tool, according to easy search observation, private hospital blog is the most, generally are some popular science articles, in the appropriate time to promote their own hospital treatment characteristics, and with Dedecms established hospital website to form a sprocket, The high weight of the blog is very easy to the hospital's website weight to be driven up.

Although many people say that private hospitals are not very good, in fact, many times it is not so, many private hospitals have advanced medical equipment, and even imported. The quality of service is better than the public, there are good things to promote out of nothing wrong, to solve the "difficult to see a doctor", "expensive to see a doctor" is the current state of the imminent problem. But now mainly through Baidu bidding really let a lot of private hospitals, so the adoption of a series of network marketing strategy for their survival and better service to the community has great benefits.

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