I believe that the friends who do the website know "content is king, outside chain is king" this famous saying. But in addition to content and outside the chain, the legend of SEO there is an important aspect of the chain. Others say Baidu attaches more importance to the inner chain. The inner chain is a link to other pages on the inside of the website. Inside the chain in addition to help SEO, but also to help you keep users in the site, to extend the user's browsing time on the site.
The inner chain in the form of roughly divided into two. One is in the article, with the keyword anchor text pointing to other inner pages. The other is to list related articles at the end of the article. When you visit some of the more famous websites, you can often see these two kinds of links. Because these links are related to the current web page, so put yourself in mind, is not when you see these links, they will be more interested to open it? Improve the user experience, but also for the site to improve the PV, is really beautiful qi.
Do the inner chain compared to do outside the chain to be easy, at least the webmaster can decide where to put the link. But the link is a heavier labor. Think about it, you have to find the relevant articles in the previous pages, and then make the anchor text added to the new page. It may take less time to do this than write an article. I also encountered this problem, is very distressed. Since the search engine can use technical means to automatically find the relevant results, why not in my website can also automatically find relevant pages added to it. Fortunately, I was using WordPress, think of that All-encompassing plug-in library, went inside a search. Sure enough, there are already more than one plugin dedicated to automatically generating related articles. I chose the verb Another Related Posts Plugin, referred to as YARPP. This plugin already has 100多万次 download, can be regarded as a more successful plug-in.
This yarpp is very easy to use, and it will help you add links to all pages in your site, and these links are calculated based on the article matching algorithm. In the background of the Settings page, the webmaster is mainly to specify an article matching limit value, below this limit of the article will not be listed in the relevant article. This value webmaster can try to set, according to the effect on their own web page decision. Another setting is the maximum number of related links, that is, how many links can be automatically added. Generally 5 to 10 will do, too much is not good. Set up these two, YARPP should be able to play a role. At this point, whenever you open an article page, a group of related links appear at the end of the article, very convenient.
In addition to the simple settings described above, YARPP also supports more powerful settings. For example, you can set up HTML templates for related links. The related links can be displayed in the style specified by the webmaster. There are also some advanced settings for article matching, such as the basis on which the article matches: title, body, label, and category can be set to match the importance of different matches. YARPP also supports features such as RSS. I will not say more here, the webmaster friends to try to know. There is a point to be prompted, we do not look YARPP the name of the plug-in is in English, its internal Settings page can be Chinese, very easy to use. The author's website 58 smartphone network http://www.58shoujiwang.com, reprint please reserve.
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