Easy to announce target: Six months registered users over billion

August 19 Morning News, NetEase and China Telecom announced today to set up a joint venture company wing Letter, and officially released mobile instant news agency to deliver products Easy letter (yixin.im). Zhang, general manager of the company, said today that the short-term target of the letter is six months of the registered users over billion, active users of more than 50 million.

According to the introduction, wing letter as China Telecom and NetEase joint venture company, registered capital of 200 million. Zhang also added that at present at least 200 million of the money has been injected into the wing letter. He said China Telecom is in an absolute holding position, but did not disclose the specific proportion of the two sides. There is news that NetEase accounted for 23% of the share.

The Chairman of the joint venture company is a senior director of Zhejiang Telecom, and Zhang's previous position is the general manager of NetEase Marketing department. Wing Letter Company existing staff of more than 100 people, of which the Department of NetEase accounted for more than 40 people, the general manager also has NetEase dispatch.

Talk about the new products released today, has been involved in this project Zhang confirmed that the letter development team has many from the NetEase bubble, but also implied netease in the bubble project also unwilling. Obviously, the letter will be on the battlefield with Tencent Micro-letter and other competition, Zhang said the future market should be at least two or three points in the world.

Zhang also announced the short-term goal of the letter: over six months registered users over billion, active users over 50 million. Tencent's data showed that/wechat's combined monthly active accounts amounted to 235.8 million, while another of the same products, rice Chat published data is: registered users more than 40 million, daily active users of more than 4 million.

Ishin young women as the main target group, and has repeatedly stressed that "a long time" will not be commercialized on this platform. But Zhang is also admitting that it is planning to open the interface of music and games to attract more partners, and that subsequent fee-charging services will have more ingenious solutions.

Directly to the micro-letter constitutes a threat, in addition to the Ishin in China Telecom support, can be achieved in different IM, network between free communication, but also the introduction of a rich free expression system. and easy to support the smooth docking of public accounts, such as in the micro-letter on the public account, you can easily migrate to the easy to trust platform.

Of course, due to the co-ordination between operators, the users of the letter and China Unicom, such as free text messages, free phone messages and so on, but Ishin said the problem will be eased.

As planned, the next version of the letter is being developed and more new features will be supported later. In addition to the letter released today, China Telecom's original wing chat business will also remain operational. It is noteworthy that the company is on the basis of existing products, the development of enterprises and enterprise customers mobile instant news service delivery products. (Menghong)