Easy to be crooked: Medical enterprise should be cautious in entering into microblog marketing

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With the development of the Internet, the network marketing model has also been updated constantly, since August 09 Sina launched the first microblogging service, more than a year of development of micro-blog has officially entered the Chinese-language online mainstream crowd vision. Because of the instant sharing of micro-blog to meet the needs of user interaction, and adapt to the trend of great changes in information dissemination, micro-blog has become more and more people's favorite.

There is a place where there is marketing, with the increase in the number of people gathered, meager marketing has gradually become the main battlefield of Internet marketers! Some medical companies are also beginning to join the micro-blog marketing. However, the particularity of medical enterprise is also to promote and marketing has brought a lot of trouble! So what should the medical profession be aware of when it comes to Weibo marketing?

First, the analysis of the target group

Any enterprise needs to determine its own target groups, the medical industry in the region may be more prominent, in addition to individual specialist hospital target group is the country, the vast majority of medical enterprise target groups are local, there are specialist categories of hospital target groups and different, So how to find this group on the microblogging platform has become a medical enterprise micro-BO marketing is the most important. For example, the number of local netizens, registered Weibo users and so on. Another thing to consider is to play the meager age level of the crowd, because the meager belong to the emerging media, contact this kind of people are basically relatively young. So how the medical profession synthesizes horizontal (region and hospital category) and longitudinal (microblogging Platform user group) 2 factor analysis is a problem.

Second, the choice of publishing content

Medical enterprises involved in micro-blog marketing, the purpose needs to be clear, is to establish a brand image? or the promotion of hospital activities? or 2 combination and so on, because the purpose of different, so micro-Bo published content information is also different, there is a kind of innuendo, through the promotion of health science knowledge to achieve marketing purposes; There are also direct hit theme type, Release the latest activities of the hospital, preferential information and so on. Several ways have their own advantages, but from the long-term marketing perspective, the clear theme is particularly important.

Third, the treatment of negative information

Is the medical profession will have the negative information, regardless of state-owned units or private enterprises, due to the special nature of the industry, the existence of negative information is inevitable. Because of the meager real-time communication and the audience group's uncontrollable, the negative information processing has become a headache thing, if the operation is improper, the marketing effect may be counterproductive, not only can not achieve the goal to be possible to increase the massive negative information. So the first 2nd consideration, how to skillfully carry out micro-blog marketing needs to think carefully.

China's medical industry since the opening of the national policy, the birth of many private medical institutions and other private clinics, but also to the medical industry has brought new development and crisis. With the industry more and more fierce competition, marketing methods are constantly updated, meager marketing will sooner or later penetrate the medical industry's marketing model, just time. Look forward to the medical industry can be as other industries in the network platform marketing can play freely. But the main thing is to do the medical service itself, from the service, the technology to get real improvement, but also look forward to the development of China's medical industry. (Text/Easy to small crooked www.yixiaowai.com)