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March 11 News, in a offline activity, Zhang product Manager to share the letter on the line in the past six months on the product iteration thinking. Shinfoyu, general manager of the market, also showed the case of Ishin in the promotion of marketing cooperation. Zhang and Shinfoyu said that the letter will continue to carry out product differentiation innovation, while in the market cooperation will be more exploration.
Product continuous evolution to form differentiation advantage
Ishin just on the line when the main free text messages, free phone messages, high-definition quality, support for large groups and other functions, with the version of the constant update, but also added free overseas roaming phone, public platform, free calls, friends map and other functions. All these embody the functional features of making full use of telecommunication resources and forming the advantage of differentiation. According to official figures, as of last December, the number of easy credit households has exceeded 51.9 million.
The characteristics of the easy letter differentiation are also embodied in the relationship between friends and experience innovation. "From a user's point of view, easy to focus on more important friend relationships, based on this, launched a series of close friends to do the function of innovation." "Chapter of the foreign said," including a new version of easy to realize the free call, friends Map and the spring Festival call and so on, and so on are constantly promoting the value of friendship chain. ”
In the user group differentiation thinking, the easy letter is closer to the young group. In the numerous social circle of choice, easy to believe more competitive advantage, in addition to the letter also has a large number of high-quality free texture expression, for communication to add interest.
Ishin differentiation is also reflected in the free and open, users regardless of the use of mobile, telecommunications or unicom, there is a flow of relief; At the product level, easy to believe that the main high-definition voice quality is superior to micro-letter, through the unique noise reduction and sampling technology, easy to trust users even in noisy environment can still easily communicate with friends; Easy to support 200 people of the super group, more suitable for communication between groups; In addition to the letter also with NetEase and telecommunications products, such as mailboxes and games to do through; Ishin has been holding an open mind, is willing to work with other companies in the Yi Xinping platform for two times development or interoperability, Finally, the platform provides a service experience of communication, sharing, social networking and communication for each enterprise's user group.
In fact, as the latter, the letter since the release has been to products and services as the core competitiveness, flagship high quality, free, cross-platform. Zhang said that Yi will strive to win users by providing a good user experience, although Ishin has invested a lot of energy in communications services, but as the product continues to improve, it will continue to integrate telecom, NetEase capabilities of integrated platform capabilities, to expand the new way of social life.
Public platform promotion effect is remarkable
In the field of foreign cooperation, Ishin in the brand and user promotion to spare no effort. Public platform For example, the easy to believe public platform in September 11 last year on the line, mainly providing customer service, tool assistant, internal sharing, as well as media information four aspects of service. At the beginning of the line, that is to attract a large number of high-quality account influx, has become one of the most important mobile platforms.
"At present, the letter has opened more than 16,000 organization accounts, has opened more than 50,000 personal accounts, has opened a total of more than 300,000 groups, the user daily activity of more than 100 million per week." "Easy Letter Market general manager Shinfoyu external expression," the easy letter public platform will continue to improve the interface ability, builds the developer application platform and the light application platform. ”
Shinfoyu revealed that at present, there are eight key industries in the enterprise account to the public platform, including logistics, aviation, electricity, business, banking, insurance, securities and other fast food and beverage services such as life service enterprises. In addition, with the various primary and secondary schools, universities, government and all walks of life Third-party application platform industry cooperation. At the same time, easy letter will continue to improve the public account of the third party open platform to provide payment and other eco-chain-related functions, to provide better services to partners.
According to Shinfoyu introduced, in addition to enterprises and enterprises and individuals in the open public accounts, stars and television programs are also easy to trust the public platform of a major feature, there are already Zhang Ziyi, Liao Beina, Feng Shao, Chen Xiao, such as dozens of of the first-line star settled easily letter. The easy to trust public account provides a simple and convenient interactive platform for Stars and fans. In addition, easy letter has become the choice of the official public platform for all kinds of TV programs. Take the program "where is Dad", for example, from the beginning of the first season to the finale, the program in the easy to trust the public platform account number of 600,000 people, high interactive enthusiasm.
The easy to believe public platform can help the television program expand the sound volume, also builds the television program and the offline audience's interactive bridge. According to Shinfoyu, Ishin in the new year will be with a number of heavy programs to carry out in-depth cooperation, there will be more first-hand information in the public platform for easy to release.
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Easy Letter Official website and download: http://yixin.im