Easy to believe users broken billion behind: Another way of thinking to play mobile social

After the Ishin announced that the user is billions, the first time someone will come forward to this seemingly silent long period of mobile social applications from head to toe questioned. This is not surprising, and these people's questioning is not entirely unreasonable, but you will find a common denominator: contrast, simply to contrast with the micro-letter, using the micro-letter success model to measure everything. If you use such logic to think about problems, then the domestic mobile IM domain should only be left with the micro-letter, which is the most reasonable. And the domestic other mobile social applications represented by the letter can still survive in this field, and gradually become the scale, relying on the transformation of ideas, through the difficult differences of the search for a way out, development and growth. Ishin, officially released on August 19, 2013, has now accumulated 100 million users, even though active users account for only 10%, and 10 million is not a small number. And not only Chinese users, because the international roaming call function to join, the world's easy to believe users are increasingly active. And as you ask, carpool, and upcoming encounters in a new edition--features that meet the social needs of young people's most passionate strangers, Ishin in the same-quality mobile IM tool. If you look at the whole social sphere again, you'll find that in the first half of the 2014, whether it's secret, Yo, anonymous social tools that pop on the mobile internet, or the open social platform that Ishin has been advocating, the mobile IM market is still showing its full dynamism, The so-called ceiling is not as close as you might think. Whether in the traditional Internet or mobile internet, social networking has always been a user's rigid needs. Meet social needs can be a BBS, an IM tool, a network platform, or a social class is not a pure app ... It doesn't matter how diverse the product form is, but what it can bring to the user. Social networking first satisfies the need for people to share and exchange information. Just as few people now write to acquaintances about the status quo, sharing their information in social networks has become a basic state. This information may be text, pictures or video, and can even express feelings with animated expressions. So what happens next? Left to mobile IM applications a considerable amount of freedom to play space, who can find their own positioning, and based on this positioning constantly develop a new function of the audience's appetite, who can survive under the pressure of the oligarch. The data from the 100 million users ' white paper shows that in the 100 million user group, 19-35-year-old users accounted for up to 74%, young people are supporting the mobile IM application of the mainstay, to figure out that young people constantly emerging new social needs is the entire easy to trust team of required. Thus, the popular passion, fashion, chasing stars, fun and other characteristics of the young people are embodied in these functions of the letter: you can get together with people who don't know each other by having a common interest. You can ask questions on various issues, and many easy friends help you answer questions; You can play with your friends, Work together to getNinjas must die; You can get tickets to the Liu Yan concert by paying attention to the public account of the letter, go and play the real adventure, and be the biggest fan of "where is Dad going 2" ... In fact, no matter what social platform, people want to have some good life experience, rather than to meet some nasty desires and ideas, such as peeping privacy, malicious, behind the attack, spread the rumors of hearsay-of course, I am not for those well-known micro-credit subscription number and so on. Free text messages and high-quality voice calls can bring users a good communication experience, but the best understanding of what young people want is the core competitiveness of the letter. Social networks never stop changing, as users change and their social needs change, so no single product can monopolize one area. In my opinion, Yi Xin from the date of birth is not to challenge the kingship, with the micro-faith to the traditional function and micro-letter challenges only the dead end. Create the most youthful social platform--Ishin from the beginning to find their own positioning, through the deep excavation of the emerging social needs of young people, with the Times, the timely development of their deep heart of the innovative function, the resulting effect is the total user and stickiness of the double promotion. In the final analysis, Yi Xin is just a different way of thinking with the boss to play the mobile social only, but compared with other brothers, the situation has become a big difference.