Easy to car founder and CEO Zhou Hang

Easy to founder and CEO Zhou Hang:

His pride and lingering fears were repeated between day and night. Maybe this made him, or he would control him at some point.

"Every car in the future should have access to easy-to-navigate platforms and orders, making it easy for everyone to become a (car) shared network, something that we dream of every day." Standing at 19 House office, when the Zhou Hang is confident. He looked down and down the car said: "Within two years, easy to estimate will be far more than Uber." According to public opinion, Uber valued about 170 billion US dollars.

And take back the eyes, Zhou Airlines will quickly pull themselves back to the real world. "Now it's a utopia."

Easy to headquarters is built in Zhongguancun, China Technology Exchange Building, 19th floor, downstairs is China's largest Internet company - Tencent. However, entering Tencent and Yi to take a different elevator. Tencent is one of the very few companies respected by Zhou Hang, Zhou Hang said, "Tencent's most powerful place is that he dares to kill himself .QQ has been so great, it let another WeChat team to reform their lives. Is a truly innovative business. "

Zhou Hang often cried to leather car life. Easy to come, is his revolutionary experimental field.

Zhou Hang, self-proclaimed "Wenqing." He often said: "People, they should be born equal."

This seems to be easy to one of the original birth. Unpleasant travel experience, seemingly unattainable car treatment, gave birth to Zhou Hang easy to set up. "Once I went to Shanghai on a business trip and waited for a taxi for about an hour and a half at Hongqiao Airport." Zhou Hang complained: "Another experience is even worse. The long lines took a long time to finish and finally got lined up. Lost the team. "He found that many business people, like themselves, are experiencing difficulties in traveling around the country. "Where to go, there are shuttle bus service," how to live it ... ...

"Good life should not only belong to a few people, should not belong to the privileged class, can belong to everyone." In 2010, Zhou Hang initiation of car rental market idea, he wanted "everyone without the need to buy a car, you can Each city to enjoy the car treatment. "Zhou Hang did not choose to reach the popular traditional car rental market. After experiencing high growth from 2005 to 2009, the car rental market is extremely hot. Car rental and Hi-car hire are in full swing. Recruits also can not wait to join. However, after the investigation, Zhou Hang denied the traditional car rental model, "the traditional car rental industry model is too stupid, the future will certainly be completely get rid of." Take the car rental in China, for example, even if the scale quickly rushed to 100000, a car's average annual sales The highest income can only reach 25,000 yuan, that is, Shenzhou annual revenue of only 2.5 billion. To overseas car rental industry 10% of the sales profit margin calculation, Divine car rental profits, but more than 200 million yuan. This volume is much lower than Zhou Hang and his brother founded a record-day digital group.

Zhou Hang eyes on the Internet, he wanted to use the Internet to reconstruct the car rental industry, "the car rental industry is now small and scattered, in 2009 the car rental company in the country about 6,000, of which only 20 own vehicles over 300 , Most of the rental companies are 5 individuals and 50 cars. "Zhou Hang said," I hope to integrate these car rental company's vehicles, the Internet way to make full use of their spare time. "

In 2010, the online car rental platform "easy to car" was born. True funds become easy-to-angel investment. True fund founder Xu Xiaoping said: "easy to car a good dream, I felt that no matter can be made, we must vote, willing to dream with them." Xu Xiaoping and shareholders also did not interfere Zhou Hang dream. "In the early days of YiDu, the shareholders' meeting had put forward a way that at that time seemed to make quick money, but Zhou Zhou denied that he insisted on doing the present mode." Nowadays, easy-to-use cars have become the most sexy Xu Xiaoping eyes One of the projects

Better than Uber

Zhou Hang want, not just sexy.

In 2014, the car rental industry got hot again, only the protagonists turned into Uber, EAS and other intelligent transportation and mobile service providers. Recently, Uber received 1.2 billion in financing, valuations reached 17 billion US dollars of news came out, like pouring oil. Many agencies began to speculate that easy to reach at least 1 billion to 3 billion US dollars. Zhou Hang is more confident, he said: "Within two years, our valuation will exceed Uber."

Zhou Hang does not like other people will be easy to be called China's Uber, although Uber is the originator of the global taxi applications, "Our model is more than Uber tension." Tension lies in easy to not just take drive (with driver) rental business , But also derived from the social platform; Uber known for standardized services is still confined to the cold business relationship. Easy to magic "in the basic norms of service based on the provision of personalized service." That is, from the first easy to send a single upgrade to taxi drivers can collect different drivers, and select the driver. "Depending on your needs, you can enjoy the services provided by different drivers. Just as you do not need to buy, but you can have a different car, for different occasions, used in different cities. When a driver is a collection of different users Hundreds of times later, he no longer needs to worry about his own livelihood. "Zhou Hang said," There is no cold relationship between drivers and users.When a driver is your collection, you may have changed the way of greeting, Like a friend. "Uber drink ink, do not have such a social property customers, customers can not collect drivers and select drivers, can only passively accept Uber send a single; and Uber does not have an appointment service function, can only be placed in time .

Zhou Hang does not recognize the easy-to-affiliate label. He wants to make major inroads into overseas markets and even Uber's U.S. headquarters - the San Francisco and New York markets. "Uber can come to China to develop, we can also go overseas." Yi will become a global Chinese car platform. "Zhou Hang said," Now easy to have entered Hong Kong, China for six months, the next stop will be Taipei, London, UK. Overseas, we provide drivers who can speak Chinese and provide seamless docking services overseas. "

In 2015, EasyTech will accelerate overseas expansion and enter 20 overseas cities such as Los Angeles, Boston, London, Frankfurt, Singapore, Taipei and Tokyo. At present, Yi to car has entered 57 cities, with 50,000 contracted vehicles, more than 200 million active users. Zhou Hang said: "By the end of 2014, easy to enter 100 cities; in 2015 the service city will be expanded to 150 cities, the user base to expand 10 times."

In fact, Zhou Hang's easy-to-think vision is not just a car rental platform but a big society under a shared economy. Zhou Hang said: "The first step, we want to reach a platform for car sharing. Since China has 200 million car owners, 1 billion people want to ride the car. In the future, we can share the economy in this main line will be extended to more areas, you can Launch more products and services to cover more people layer by layer, and we'll explore what products to launch. "

In easy to internal, already exploring. There is a special unit called "Innovation Business Unit", which is composed of Zhou Hang and heads of various departments. Easy to CEO Office Assistant Ji Hui is the director of innovation business. "In almost every week, the Innovation Business Unit will come to a brainstorming session, where everyone will describe the vision for the future, discuss some hot issues, and think about what the easy-going will be from a different perspective," said JI Hui-ching, Interesting things that have nothing to do with the current main business (rental car), such as YCarLab (EasyShare Automotive Sharing Lab), a partnership with Volvo, are easy to become users' auditions when they hire an easy-to-reach Volvo model Take the platform, test ride experience is no longer limited to the 4S shop. "Ji Qing optimistic about the incremental value brought by innovation. "Easy to get to the core is to share. Like those idle vehicles, the vehicle idle time, there are many previously not been maximized resources .Easy to explore the business opportunities that bring value to both supply and demand.Traditional models Built on the basis of ownership, only sales are profitable. "

In 2014, it became a year of easy innovation. Easy territory has been extended from the land to the sea, the sky, from the car service expanded to a new car life. In April this year, easy to use the machine on the line, the shared economy will be expanded to the field of official vehicles, and equipped with a cost of 240 million US Gulfstream V-Jet; in July this year, easy to Go Kingdom of Easy Go, there will be "easy To use the boat "this new product. Easy to roll out the windmills business, after sharing the location information can take people along the way or to help people with breakfast, convenience supplies.

Trough

Dream, not always sweet. "Before the B round of financing, it was my most painful time." Zhou Hang suddenly shakes in the kitchen of his friend Wang Jiang, the founder and CEO of Flight Butler. "You (Wang Jiang) think I (easy to) this Is there any such thing as a car sharing market?

At that time, easy to have been at a low ebb. In 2011, YiLao, which was founded about one year ago, got the round A financing of ChenXing Venture Capital. At that time, the easy to be more fancy corporate business car business opportunities, positioned as B2B easy to expand around, advertising burn, in order to attract car rental companies, the car's attention. But shortly after, Zhou Hang found out: "After the first round of financing, the bullet has been emptied, but no effect, there is no sales revenue (there is news that in 2011, easy to operating income of about 8000000 yuan.)" Although easy to not How much into account, but had to keep a huge sales team of about 100 people. Yi Yue car co-founder and vice president of marketing, Yue Yue, told reporters, this is because: "Yi to a car is not provided car rental service company, its source comes from various car rental companies, car customers from each Large enterprises.Easy to get the model can not understand for most car rental companies, major car companies are not familiar with easy to get.Therefore, we can only use the traditional way of promotion - Alibaba that a manual visit. This traditional method of promotion inefficient, and very labor-intensive, so easily to the rapid expansion of sales team, the highest reached nearly 100 people.

During that high-profile day, Zhou Hang, like sales team members, negotiated car rental companies door-to-door, either with members of the startup team and in front of the company's wall map, gazing at the GPS map to locate the big screen, waiting each Order flashing signal.

Until the discovery of individual car rental needs and mobile Internet business opportunities, the dilemma was broken.

Zhu Yueyi said: "In 2012, we found that although the individual car rental business did not devote much effort, individual users order growth is far more than expected." In the second quarter of 2012, easy to quickly adjust the direction of expansion from the TB market to TC market , Extending from the telephone network to mobile APP applications. In addition, taking into account the individual users more sensitive to the car rental prices, easy to sharply lower the price, after adjustment, easy to car price is only 1.5 times the taxi price in the past easy to car rental price equivalent to the taxi price of 2 to 3 times. To Beijing downtown taxi to the airport, for example, the past usually require more than 200 yuan, only 150 yuan after the price cut. "At that time, the price of the country were all rising, and it was easy to get rid of the car instead of going down. In July, the order quantity went up." After July 2012, the sales volume in YiQi quarter doubled. The company's business structure changed rapidly, shifting from corporate users to individual users, and the ratio dropped afterwards. Previously, easy to get the business volume of 60% from business users, 40% from individual users.

In 2012, Yi to operating revenue more than doubled in 2011, 2.75 times, but also become the darling of venture capital. In April 2013, EasyTech announced the acquisition of a Series B financing of RMB100 million in broadband capital. In December 2013, EasyTech completed Series C financing, Ctrip and DCM lead. Yi Yao has been concerned about the professional agencies pointed out: "Yi has been throw off a few competitors.

Zhou Hang's self-doubt did not disappear. Even though he is still known for his assertiveness on the podium, he admits: "I was lurking in front of people, but it is likely that I will feel down again in the evenings." In 2013, in The Forty Copies, Zhou Hang writes : "Although I consider myself not to be a coward, I feel a sense of fear of failure on failure." Because "success is really a little overdone, luck is probably the biggest variable."