Easy to compare the net to release the list of Chinese websites

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Yesterday, the site ranked company Alexa China's only strategic partner-easy than the net released a new ranking of China's web site, as Alexa company ranked the way the site ranking has been adjusted to make most of the Chinese web site rankings fell sharply.

Traffic ups and downs exist cheating suspicion

It is understood that the headquarters in the United States Alexa's website ranking is currently the world's most authoritative site rankings, to become some websites in China to attract international venture capital fund important indicators. According to easy than the net CEO Bailozhou introduced, because some commercial website mainly relies on the traffic to attract the advertisement revenue, therefore has many Chinese websites to cheat the traffic the phenomenon, but the cheating way up to more than 10 kinds. But for the specific number of Chinese websites cheating phenomenon, Bailozhou is unable to statistics.

It is understood that before the media said some of the domestic web site in the Alexa traffic suddenly ups and downs, there are suspected of cheating.

New indicator Data More scientific

It is understood that the Alexa has earlier with a number of local partners to launch a number of Web site rankings. This time in China and easy to compare the network launched the "Comprehensive ranking of China's Web site" detailed division of 111 major categories and 735 small categories of websites, and can be ranked ranking. The new ranking in addition to preserving the Alexa authority of Traffic and page browsing and other data, the most important thing is to join the user loyalty, Internet trust, page number and other new indicators. Bailozhou said that the high flow of the site is not necessarily the industry's first, there are many sites can spend money to improve their traffic, but can not spend money to improve user loyalty, Internet trust, page browsing time, etc., so the increase of new indicators can effectively prevent the site cheating.

China's web site too focused on the pace of development

    in the United States has created two of sites, Bailozhou said, compared with foreign counterparts, the Chinese site is too concerned about the pace of development, and will not care about the user's experience and service value, which directly led to many sites want their own traffic increase, become the industry's first. Whether the new rankings will lead to more intense competition between Chinese websites, Bailozhou says the rankings after adding new metrics can more effectively reduce the "Life-and-death" competition in Chinese websites, because each site can find its own strengths and weaknesses rather than focus on traffic.