Easy to melt network: A simple case study of website optimization

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Hello everyone, I am easy to melt the net. Recently began to take over this site, for a new site I first thought is to analyze its current situation, and then according to the analysis of some of the situation to make some general direction of optimization strategy, so that the optimization work forward-looking, but also have a purpose. Today, I will be easy to melt the network as an example, for you to introduce me in this regard some of the small views, I hope you can enjoy.

1, the current situation of the easy to melt the net

Outside the chain and included there is a lot of room for improvement. Content for the king, outside the chain for the emperor, these two aspects of Web site optimization work is a key factor. Ranking is an urgent problem to be solved in the easy to melt net, so far, only the Web site specific keyword "Easy to melt" "easy to melt the net" the two words ranked in the home page, and is not the first place, respectively, the second and third, the problem needs to be resolved, it is worth happy to build Baidu encyclopedia rankings very high. Easy to melt nets as a website brand words, must firmly occupy Baidu first home page position.

2, keyword index and related pages

The index of all the target keywords identified is very good, but the competition is also relatively large. Since this site is currently focused on the local market in Shanghai, it is possible to add "Shanghai" to these keywords and focus on optimizing these words.

The key words currently indexed are: Shanghai loans and Shanghai Finance

The main need to optimize the number of keywords Baidu search related pages:

3, the specific direction of optimization

A, keyword optimization

Divided into two sections:

The main key words, the focus is to do anchor text, here and outside the station inside the anchor text, anchor text is to promote keyword ranking of one of the most important factors;

Long tail keyword, focus on the title of the article, and the main keyword, as well as the station must do well outside the station, in addition to the long tail in the station must be reasonable layout, as far as possible to promote the weight of long tail keywords and rankings;

B, outside the chain construction

Divided into three directions: quantity, correlation, wide degree

The more the quantity the better, but must pay attention to the quality and stability; Relevance is the most important in the chain, in a highly relevant site to stay on our web site or brand keywords will have unexpected benefits; extensive, the more the site has our site links the better, preferably if the weight is relatively high, PR is higher than the site;

4, the goal of optimization

The focus is to increase the flow of the site, but also to improve the site's accurate flow, improve conversion rate, all other relative to the point is irrelevant. At present IP100 about, expect one months or so can reach 200-300, two months or so reach 400-500. The amount of traffic is not the key, the key is to convert to the real number of registered customers.

5, the specific details of the optimization

A, article updates

Need to edit staff, one day to update the article in 5-8, there is time and energy can be more. Note that the quality of the article must be done, from the content to the layout, the article inside the anchor text, each article to do 1-2 anchor text, the best different keyword words.

B, outside the chain construction

To major relevant portal sites related to post, guide flow. such as Sina, Sohu and other major portals related columns, authoritative financial portals and forums, there are large community stations are also very good, mop, everyone, happy net and so on. In addition, the question and answer platform and the classification information station will be the focus.

OK, my simple promotion program is introduced here, I hope you can learn a little things. Friends who want to communicate with me can add my qq:357457170. This article by the easy to melt nets (http://www.eerong.com) First, reprint please specify the source!