Easy to order founder Feng Yu: Cloud ERA chain industry supply chain change

The first China high growth Chain Enterprise summit and 2014 China high growth chain Enterprise 50 Awards (HTTP://JM.CYZONE.CN/2014TOP50/) was successfully held at Millennium Hotel, Beijing, on August 5. The conference is sponsored by the venture capital, China cross-strait Chain Management Association, the Qing Branch group, the chain Network co-organizer. Forum, from the restaurant and retail, emerging services and investment institutions and other areas of eminent persons, around the Internet how to transform the traditional chain of consumption, to shape the chain of stars have a lively and in-depth discussion. Easy to order is a processing business and customer orders business distribution order platform, its founder Feng Yu in the keynote speech to share it, the Internet to the traditional industry impact, and the role of the wave of change. The following is Feng Yu speech content: Today, I heard many friends are talking about the impact of Internet on the chain industry. In recent years, many industries, many personnel are changing. In fact, I also have a change, from the original in a listed ERP company, and then set up a business enterprise cloud computing software company. The theme that I share with you today is to explore the role of it in the changing tide of the internet's impact on traditional industries. Everyone here, no matter what kind of industry you are engaged in, what kind of challenges to change, behind will have a thing in the promotion, that is it itself change. It plays a huge role in the whole business model, and we just don't feel it. The software industry is in fact the most backward industry in the Internet Wave Revolution. Why? Because many of the software applications we do are not satisfying to many customers. Why do we feel that the traditional software industry is an increasingly backward need for model change in an industry? How the Internet is turning the traditional software industry upside down? This is the subject I share today. We all say this is the age of cloud, and all business models and marketing strategies are changing. These changes from the user level, the biggest change is the customer's choice of autonomy is stronger, more purchase access options, and very concerned about their own personalized experience. At the marketing level, the fragmentation, mobility and socialization of the media have hit the old market-promotion model. Sales level, we will feel that they have been very cattle sales means now not cattle, new sales channels out of the way, we do not understand, the new in the subversion of old, we are very anxious. This is actually the same in every industry. It has gone through three stages in the process of enterprise transformation: the first is the stage of manufacturing as king; the second is the stage of the rise of E-commerce; the third is the whole channel of mobile internet, cloud computing and socialization. The past more than 30 years, is the enterprise information from scratch to the growth of the growing stage. In the background of manufacturing as king, we talk about Enterprise Informatization is the enterprise internal control of the financial invoicing system. More than 99 years, more Chinese enterprises slowly began to accept the idea of ERP, and began the popularization of ERP, has continued to the present growth, but increasingly slow. We have experienced the changes in the whole industry. The second stage isThe stage of the rise of E-commerce, the establishment of Alibaba in 1999 is a sign. In the first 5 years, do ERP is despise E-commerce, at that time ERP is at its peak. But after the development of E-commerce is very rapid, beyond the management software industry. The biggest change in the e-commerce phase is the use of the Internet to direct the product to the customer terminal sales model. How to face your product to the end of the consumer, and let consumers know ahead of time? Whether it is business-to-business or business-to-consumer, we all feel that the era of online marketing is coming. The role of it in this time is becoming increasingly apparent, and technology has become a necessary support tool for new business models in many emerging companies. such as Ali, Ctrip and Jingdong and so on. I remember the deepest impression was last year, a lot of friends in the ERP industry as general manager of the call me to ask what is O2O? What are the relevant software? I said you sell ERP and talk to me about this? He said many customers have no excitement about ERP, customers are talking about O2O. The ERP colleagues do not know O2O have related software, so they come to ask me. Frankly, until today, O2O this concept is still in perfect, I have never heard which software claims to be able to solve O2O needs, but some applications, in the promotion of online and offline business integration. The growth of enterprises to see the internet means to bring about the changes, and the channel under the cable enterprises to see the line under the Channel Integration and division of labor brought about by the force. But traditional software has nothing to do with it. Can they bring you a good solution? I can't! Because the software industry is also facing a subversive wave of changes in the times. In the new business environment, whether you call it the whole channel, full contact, or O2O, the most essential thing is to interact online with your dealer, with your partner, with your clients, no matter what channel you interact with, and the data should be online, mobile, and real-time. I used to be a distributor, I think the mode of channel change, also experienced several stages: Single channel stage, multi-channel stage, cross channel stage, the whole channel stage. This picture clearly expresses our view. In the single channel stage, the traditional franchise industry is open shop, offline to provide customers with sales and services. The multi-channel stage is just what we said earlier in the e-commerce phase, starting in 1999, and part of the sale is purely via the Internet. For a period of time, offline and online are parallel, rather than crossed lines, the on-line purchase is also a minority. The only difference between the cross channel stage and the multi-channel stage is the formation of one's multi-channel buying habits. In the trans-channel phase, the traditional chain companies began to alert and sniper the E-commerce companies. But it's late. This stage I will put it in 2010, is Su Ning to Beijing East feel afraid, on the line suning easy to buy that year. 2010, the whole of Suning's IT service providers are IBM and SAP. That year they were on suning Tesco, and some architectures were also provided by traditional IT service providers. The biggest challenge of this model is that they don't follow yourE-commerce business ideas to provide you with IT services. One-sided emphasis on technology, and do not understand the role of technology in the operation of the Internet business, in the rush hour unexpectedly let the website system will be paralyzed. So the internet age you will find a very important feature is the special emphasis on product experience, talk about operations. Not to emphasize how advanced my it is, but that my application is how simple, how convenient, customers can obtain anytime, anywhere, customers can as the company's development and on-demand configuration. I have 10 stores today with 10 stores application, 100 stores use 100 stores; money can be a little more, no money can pay less, the deployment of cloud computing, in fact, is the life of traditional software. From cross channel stage to full channel stage, very fast. Not 10 years, 8 years of change, but 1, 2 years. I think we can start with the 2013 micro-letter online payment, such as electronic business applications. The micro-letter was made in 2011, but we all know that until the micro-payment came out, we suddenly put it together with the electricity quotient, including micro-shop, micro-marketing and other value-added services. When the micro-letter came out, we used it as a communication tool. But socializing coupled with mobility has created new business play. So in the full channel phase you will find that business is frequently interacting and switching between each other. Today I may be online to see a thing, buy under the line. Then the online share to the circle of friends, a share of friends in one circle through the information line to do the service experience. Customer access to information is diverse and is constantly expanding through social mobility. If there is no internet change in it, I think these are very difficult things to do. Let's share the case of British Argos. He is a department store chain, basically covers the UK's 2/3 families, because this case is about an established company how to line down the channel power to the line, forming a line under the combination. (see PPT) franchise industry in the whole channel stage, supply chain synergy is a very important link, if you and offline channels can not achieve timely supply chain synergy and interaction, can not cope with strong competitors. We design easy order "is such a distribution or store order collaboration system." Customers through the computer or mobile phone with the headquarters of the order collaboration, like a closed-loop Taobao system, but business-to-business. You can work with your distributors to achieve a one-stop order, goods, funds, statements, payments, inventory, logistics inquiries, and so on a series of exchanges. Most importantly, it is easy to deploy. Software does not need to install, deploy, implement and upgrade maintenance, you register online and pay, you can immediately put into formal use. And can also with ERP and other system data through. We all know that moving is a very important part, so even in the first two years we have done planning, easy to order is the earliest independent mobile phone app application companies, do out after you will find that many of the fast-selling industry such as dumplings, selling fast food, selling food, are very like. You will find the IT facilities of these companiesNot strong, with a mobile phone can be a single, able to query information, to receive the headquarters of promotional information, the headquarters of the marketing staff running around, and then at any time can see the information on the day, based on mobile, this is his value. We can take orders at the end of the order, inquiries, receive the relevant policies, in the Headquarters management can query sales reports, real-time audit orders, this is a mobile Internet product ideas. In essence, to improve the efficiency of the supply chain, reduce the cost of the entire it, and to deal with your marketing changes, I think many applications of the Internet era should be so simple. Our products can be like many internet personal applications at any time through the online registration experience, purchase payment and instant open use. Today I am speaking of a small business case that is not a listed company. The slogan of the entrepreneurial state is the entrepreneurial state, for the growth of enterprises. SMEs are more concerned with the innovation of business models and the investment in it costs, as they are not as big as the big companies choose. Internet-based applications are ideal for them. Easy to order a customer is to do handmade dessert chain franchise Enterprises: Xiamen Happy Taste Catering Co. Their handmade dessert brand is Yang Xiaoxuan ", this is only 3 years of the company, the country has hundreds of stores, distributed throughout the country. When they choose us, the appeal is simple: when the size of the store expands rapidly, sales orders are growing sharply, and it is cumbersome to order by hand. But the company's IT capabilities are inadequate. Through the easy ordering of such a cloud store order management system, the rapid management of all stores quickly. Their use of the rhythm is to buy dozens of stores site, fast online after a week after the number of iterations of the purchase of stores, 2 months later from 10 stores to hundreds. On-demand, without implementation and training, reduce the cost of all aspects of management, because it does not need to purchase software deployment, installation, does not exist to buy a complex software through six months of implementation training can be used. Their stores are now all in the form of a mobile phone, although there is a PC there, but it is easier to move. Today, the perfect experience for an Internet software customer is that if you buy an online software service and pay for it, you can go into the system and put it into use, which is cloud computing services. I think there are many such growing companies in the future, chain enterprises or other industries, they most want to see the resulting software service model, according to their own growth space to buy a continuous can be iterative software services, and then do not need any hardware, can sync support PC and mobile phone, can be very stupid operation. Order Processing is just a basic part of the supply chain, how can you control the fast delivery of business information between your store and your distributor and your franchisee? This is the problem that the boss is most concerned about. We have launched the headquarters of mobile phone owners will see a number of performance Kanban, start to do some business decisions. In addition to the chain industry, traditional companies also favor this cloud of supply chain ordering system. China's largest special computing company: Shenzhen Research Co., Ltd. Intelligent shares LimitedCompanies are listed companies in Hong Kong, with SAP management software, but their global distributors are hand orders, now with easy ordering and SAP data seamless convergence. Another example, Ningbo good taste when Catering Services Co., Ltd., this is the Chinese restaurant 50 strong, do fast food chain nationwide has hundreds of stores, many sub brands. They need online payments and online orders to collaborate on one platform. We and UnionPay strategy to work together, easy to order and all net silver docking, handling fees than Alipay is also cheaper. So, whether the public company or the start-up company, can use the cloud ordering system. But the traditional software industry many architectures and the delivery pattern are the traditional manufacturing 30 years old thought product, cannot cope with the present change time. Cloud computing, mobile Internet, social applications, combined with the demand for customer applications in the enterprise market, are already nurturing the organization of the most disruptive enterprise cloud computing software in the future. Iridium Cloud technology is one of them. We also hope to make more and better Internet software products, to bring business innovation and a better business vision for your entrepreneurs.