Easy to use car Zhou Ai: Venture less risk to survive is the only purpose

Zhou Ai's sense of self logic and direction is very strong, like a powerful tractor in the strong pull, toward a certain direction. During the interview, he described how a "layman" refactoring would use the Internet to reconstruct an industry philosophy. He believes that the future of enterprises should not be the pursuit of a century-old shop, because once a century-old shop will fall into the turtle-style survival, less risk, in order to save for the sole purpose. The "layman" and the reconstructed people of the transportation industry easy to use car founder Zhou Ai, perhaps one of the most difficult entrepreneurs I've interviewed: his logic and sense of direction are very strong, like a powerful tractor towing in a certain direction. In the first half of the conversation, I tried to drag it to the track I wanted to travel--as a pioneer in the Chinese car industry, how to keep track of the situation where the bat tyrants full speed. But every time I try to start with an easy detail, his sense of direction quickly moves the topic farther and higher. Later, I realized that since the struggle with the sense of direction was futile, it was better to go along and see where it could take us. And my only remaining effort is to place the conversation in a scene of "a pioneer and a strong challenger" without interruption. As you will see, my strategy proved to be sensible: sacrificing details about ease, in the seemingly rambling chitchat, got unexpectedly is a set of more grand, about a "layman" refactoring how to use the Internet to reconstruct an industry philosophy, whether it is easy to, or drip, fast, millet, micro-letter, Taobao and so on, has become an indispensable object of this philosophy, refreshing. Suggest that every entrepreneur, especially one who claims to use the Internet to refactor this or that industry, read this interview. If "layman" Zhou Ai can do it, so can you. Here is an excerpt from a wonderful conversation: why a refactoring is inherently disgusted by the ownership of huge assets, the amount of resources that depend on them, and the lack of a corresponding contributor to society. When the potential of an industry is too big, such as it may become a O2O entrance, it is not a good thing for the founders to start from scratch, because the Giants will aim. Policy control is a collision that all refactoring must face, and when a collision occurs, the appropriate strategy is to compromise with reality and move forward in a compromise. A successor may pass its entry point, such as a taxi, slowly forming user habits, and then to other areas of infiltration, such as car, so the forerunner can not hold the same idea. Entrepreneurship itself is a risky game, you should treat it as a game to see, do not take the success or failure to look so heavy, do not care about winning or losing, success or failure. You'll be bolder. There is no internet industry in the future, because all industries are Internet, all industries in accordance with the logic of the Internet to restructure again, into all industries are internet. Anyway, you don't have to care about it, you can't control it, you say it's useless. It's always evolving.There is the ultimate, that is, I arrived at a node, this battle is finished, I will stop, I will be in this field to become a new generation of O2O overlord, there is no such thing. Yongwuningri。 The contribution of millet to the whole world, not only contributed to the Millet brand, millet mobile phone, or a cost-effective mobile phone, I think it contributed to a new paradigm, as the Japanese enterprises have done a series of successful paradigm. Another role of the Internet, especially the mobile Internet, is to make young people more personalized than they used to be through behavioural change. Therefore, this is also the essence of the different, they are more sound, more self generation. Global innovation has no core technology, or core technology, High-tech, but the purpose of High-tech is not to create high barriers, but a capability, can be faster access to, or customer service capabilities, or call contact opportunities. The internet world friends and foes, do not know who is your enemy, who is your friend, called to fight, how to finally hit it? It is not clear who is the enemy and who is the friend. Tactics should not be planned, the Internet and traditional industries must be compared, in the management of evolution instead of planning. The future of the individual is important, the organization is not important. Another is the frequency of secondary is high enough, frequency high beat frequency low, this is no doubt. Future business may be more important than the need for some kind of social imagination. There is no fusion, it is remodeling. "Evergreen" is one of the most deceitful books. The future of enterprises should not be the pursuit of a century-old shop, because once a century-old shop will fall into the turtle-style survival, less risk, in order to save for the sole purpose. -------------The following is the full text of the interview-------------Yin Seng: You have been in the audio and video products industry, for many years, how can you think of access to the Internet transport industry? Zhou Ai: There are many unconventional people in the traditional industry. I am not a whim, to change a track, to seek new entrepreneurship, which is my personal tendency. This may not be a problem for me, for example, if you let me go to another business. Yin Seng: Do you mean other niche opportunities for Internet traffic? Zhou Ai: If you create a new industry, it may have nothing to do with renting a car. Yin Seng: What logic do you have to get through different industries? Zhou Ai: All businesses are interlinked, the first is the demand, you are a consumer, of course, everyone's life circle, lifestyle is not the same, the understanding of life and the pursuit is not the same, I think a lot of time to start a business, or even a great business, Stems from the founder's own some kind of unsatisfied life, or some kind of hope for life. Yin Seng: You are outside some of the speeches, including telecom operators and many other industries have a very unhappy side, you are very optimistic about the operator of the Subversion micro-letter, but also to the car manufacturers of the subversion of Tesla very much respect, you are not the rebels naturally have a good impression? Zhou Ai: Of course. I have no corresponding contribution to the owners of the huge assets, the amount of resources that depend on me, and the society, I am bornThere is an aversion. Yin Seng: What happened to the company you were in? Zhou Ai: My brother is doing it, I didn't do it. Still in operation, very good, as the ordinary traditional companies, there are hundreds of people, a year also has 1 billion business size, next year may also be listed. Yin Seng: That industry at that time was also affected by some of the Internet? Zhou Ai: Not much. The pace of industrial change is too slow, and technology has not changed for decades, why leave the industry? It is not in itself a tide of rapid change and rapid change, so it is not very suitable for me. I hope there will be new changes. Yin Seng: Back to the Internet traffic this piece, since last year a lot of changes, such as drip, fast this way of burning money, is not their appearance with some certainty? This industry is the light asset industry, not just them, but there are many imitators. Zhou Ai: It's inevitable that if I do a laundry or something, maybe I'll burn the money too. Yin Seng: Is it possible that the potential of this industry is too great, for example, that it might become a O2O entrance, which is not good for the founders who are starting from scratch, because they will be targeted by the Giants? Zhou Ai: You can say that. I think success is not the sole purpose of an entrepreneur, wealth success is only a by-product of entrepreneurship, a result, entrepreneurship is not for the sake of wealth, this is not our main purpose, we and ordinary "businessman" idea is not the same, "businessman" is the only latitude to consider the wealth of the problem, the entrepreneur is not , the first thing to enjoy is to innovate, to create, to open up a new field of this happiness, wealth is second. Yin Seng: You mentioned last year that when Uber valued more than 10 billion dollars, you said you could do it in a few years. Zhou Ai: Mentioned. Yin Seng: It's in China now, what do you think of this competitor? Zhou Ai: Uber the world is very powerful, there are many worth learning. Yin Seng: Like what? Zhou Ai: They do very well in the refinement and data-driven aspects of operations. Yin Seng: I see you've spent a lot of time driving this piece of data. Zhou Ai: Yes. Any success I feel that there is no unique path, we and their ideas are not the same. Yin Seng: Like what? Zhou Ai: We don't want the machine to control everything. Yin Seng: What is the motive? Zhou Ai: First, there are values, then there is the realistic consideration. For example, Chinese traffic jams, the Chinese people's quality is quite uneven, both values, there are practical aspects. Yin Seng: What do you think of your recent cooperation with Haier? Zhou Ai: A compromise to reality. The government did not say that the rental company's car can be used as a limousine, but the private car is not. Yin Seng: You can only invest it yourself? Zhou Ai: Yes. Yin Seng: Are you offering to those who are interested in joining the easy ones, or are you going to buy a car yourself? Zhou Ai: All of them. Yin Seng: Easy to may be the earliest to do the car, you began to do in 2010 years, you then the biggest characteristic, is a relatively light assets into, is actually a connector, no own assets, now is not have to join some of their own assets? Zhou Ai: We're still smart, IWe do not make ourselves heavier, we do not have the cost of weight, we set up a joint venture, so that the joint venture to become heavy, easy to the platform itself will not be heavy, or light. Yin Seng: That is to say that Haier makes investment, easy to ensure enough users to use its car? Zhou Ai: No, this joint venture is our joint effort. Yin Seng: Is this 8 billion easy to pay? Zhou Ai: Yes. Yin Seng: Keep the relative light. Zhou Ai: Yes. Yin Seng: There is another factor, like dripping, fast, they are now desperately burning money, nothing more than the hope that eventually become the user's entrance to travel, all the traffic mode through it to the dispatch, until the private car open, can have more private cars can also join in, Maybe they even want to be the gateway to more activities in their lives in the future. Zhou Ai: Yes. Yin Seng: What about the easy way to do that? Does it mean making some kind of compromise, just being one of their suppliers and connections? Zhou Ai: This won't. I said, easy to itself is a light platform, this has not changed. In the so-called car field, the need to change the nature of some cars, but other areas, there can be a large number of peer-to-peer services. Yin Seng: Easy to before the taxi this piece also done? Zhou Ai: Yes, not determined. Yin Seng: Why? Zhou Ai: And everyone's life experience, I am not so deep understanding of the taxi, I take a taxi is not much, so I am not deep understanding of the need to take a taxi. Yin Seng: Is there a problem with money? Zhou Ai: Money is not the main problem. Yin Seng: They through this taxi, now more people the most urgent demand or a taxi, and slowly will form a user habit, slowly began to have a car, slowly began to penetrate other segments of the field, which is easy to say what it means? Zhou Ai: Taxis only account for less than 10% of the entire trip, as well as a larger entrance. There are bigger than a taxi, the bus is bigger than a taxi. Yin Seng: Maybe these companies will have some practice in the future with the bus. Zhou Ai: Everyone can do, anyone can do, this is a big battle for the future. Yin Seng: Now there are some restrictions on the policy, is not easy to such a leader is a blow, or a limit, because they are already ahead, if the policy is not limited, can continue to maintain the momentum of the lead, but now such a card, is not there will be more opponents, give them a buffer time? Zhou Ai: Will. Yin Seng: As a restructuring, the industry's policy is not necessarily to face the problem? Zhou Ai: Yes.