Easy to view hair 360 security Desktop Report PC new portal brings new opportunities for entrepreneurship

BEIJING, September 24 (Xinhua) today, 360 companies and the concept of easy to view a joint release of the 360 Security desktop application Development Trends report (first half of 2012). The report shows that the 360 desktop open platform is gradually becoming a new portal for users to use PCs, the great imagination of the new portal and 360 positive open platform support policy, has led to the entrepreneurial climax of developers.

It is reported that 360 security desktop is 360 companies in March 2011 launched a PC desktop management software. Through this software, can the PC program, file management desktop, automation, at the same time the user needs in the form of application in the desktop to meet, reducing the user to find their own cultural entertainment content, installation of application software threshold and difficulty, become the user to use the PC when the new entrance, More and more users are getting used to using content from the desktop. The game, video, music, children and other types of content in the PC to achieve the same as the application of smartphones, by users. With an open platform, developers can make their own high-quality content into desktop applications for the vast 360 of secure desktop users, and bring a huge new market demand.

As of the end of June 2012, 360 security desktop open Platform applications, video classes, games, reading applications accounted for 33%, 32% and 11%, the three categories accounted for the total number of applications 76%. The number of children and music applications has grown rapidly in the past six months.

Games: Leisure Adventure category, small games most popular

Enfodesk study found that the January-June from the Platform application type distribution, the game is still the first major category of classification of entertainment applications, the current number of online games has reached more than 60,000, occupy the entire platform application number of 32%. June 2012, the platform's game class application usage has approximated 250 million times mark, is the 360 secure desktop open platform usage biggest classification.

From the use of game-type applications, small games are most popular with users, of which the highest proportion of leisure puzzle, mainly by this kind of game of the gameplay and usability of two reasons. This kind of game is lively and interesting, easy to operate, the benefit of all ages, white-collar workers can also take advantage of the intermittent work time to enjoy a casual moment. As of June 2012, the average length of the game grew from 9 minutes to 10 minutes from the beginning of the year, and the user has gradually begun to play with the habit of playing small games.

Children's model becomes parents ' first choice, children's application explosion

Child mode is the original function of 360 security desktop, parents through password management, can effectively control children to browse, use inappropriate content and procedures, but also provide a large number of educational applications, to obtain the high recognition of parents. Become the preferred way to manage children's Internet.

The report shows that in June, 360 security desktop application of open platform children's application showed an explosive growth, the use of the growth rate of more than 30%. At the same time, as of the end of June this year, children's application and platform of the most popular game class application number both broke through 200 million times mark, as the 360 security desktop use the highest two major application categories.

The composition of the user is dumbbell-shaped, high commercial value

"Report" data shows that, unlike the general software users, the 360 security desktop of the main users of dumbbell-like distribution, 18-year-old user ratio of 19%, 40-year-old users accounted for 15%, all belong to the lower technical level of users. In the 25-year-old youth level, the majority of female users. The 360 security desktop has a very strong user base in the fields of children and urban fiction, and these areas have been considered the easiest to commercialize. This and other software main users are high PC level of young people have a more obvious difference, and the higher PC level, often pay less awareness.

The safety gene is the most differentiated feature of the 360 secure desktop open platform. 360 Secure desktop open platform depth polymerization 360 security genes, to provide users with the point of view of one-stop Internet services, to create a differentiated competitive advantage of the 360 security desktop open platform ecosystem. At present, whether the user scale, the application scale or the design innovation, the user cognition aspect, 360 secure desktop open platform has obtained the rapid growth and the breakthrough.

Market value shows impetus to two entrepreneurial boom

The report shows that up to now, the 360 security desktop open platform has attracted nearly million developers to actively join, of which 84% are small and medium-sized developers. 51% of platform 20多万款 applications come from small and medium developers. 360 Security desktop development platform based on a large amount of user resources, through the provision of comprehensive platform technology support, and actively support small and medium-sized developers, and bring considerable traffic and brand value, to inspire the entrepreneurial enthusiasm of developers.

January 1, 2012, the 360 security desktop open platform launched the Incentive Fund policy, according to the official system of evaluation, the application of high-quality products or innovative application of targeted support and incentives. In addition, through the 360 security desktop open Platform, application developers can enjoy software security detection, release updates, value-added promotion of one-stop free service, especially to help small and medium-sized enterprises and game manufacturers of products quickly let users understand and be promoted.

From the Win8 interface and the use of changes in view, the desktop of the PC management is a trend, the user's demand for product experience is increasing, and as the first launch of such products 360 security desktop, the current use of a large base, the user age is dumbbell-type distribution, in the industry more representative. With the popularity of desktop software, the open platform based on this software also shows great potential. Desktop platform applications and Apple's App Store have a very similar business model, and PC-side users and hardware capabilities are higher than the mobile side. 5 years ago, self-employed to Taobao business, now, programmers in the desktop business. (Beijing, the IT channel)