Easy to view the electric business event refers to the "post-price war era"

BEIJING, March 28, 27th ~ 28th, 2013 easy to view E-commerce event held in Beijing. After the 2012 electric business continued to crazy price war, days of Cats, Suning, Jingdong, Tencent and other electric businessmen gathered in the electric business event, and jointly explore the "post-price war era" of the electric Business Road.

With the transformation from quantitative to qualitative change in the 2013, the penetration of the traditional retailing industry and the financial industry into the electric business industry has been advancing. This time, Wangfujing (600859, shares bar) department stores, the Construction Bank (601939, share bar) and other traditional retail, financial industry enterprises compete high-profile appearance of the annual meeting. How does the traditional industry view the electric business industry? The opportunity of the traditional enterprises to join the electric business industry? How far can the traditional industry go in the electric business industry? These questions were answered in the one by one meeting of the 2013 e-commerce event.

Rethinking Price "Double-edged sword"

The reporter noted that although the vertical type of electricity dealers did not participate directly in the price war competition, but sacrificing profits to rely on low-cost goods to attract consumers has become a normal. In the face of the platform to market share of the squeeze and the long-term cold winter in the capital market, how to survive to become the most concerned about the enterprise. In this industry background, where the customer Prudential products CEO aged Blunt 2013 years of the goal is to win the year, Le Bee Network CEO Wang Licheng also put forward the "talent + Internet to create the opportunity" to seek a breakthrough in vertical electric.

"815 electric Business War", "Day cat Double 11", "Taobao double 12", "Suning easy to buy 418", "Jing Dong 618" ... The continuous frenzy of price warfare has become an unforgettable impression of the 2012 electric business industry. At the same time, the tragic price war in the consumer to bring certain benefits at the same time also accelerated the industry shuffle, Ali Department, Suning department, Beijing-East Department, Tencent department, Gome five major power generation faction began to form, and will be a number of small and medium-sized electricity companies left behind, China's electricity industry, the pattern of the situation in the beginning.

The price war seems to be the most effective tactic in the field of electrical business, which has always been to attract consumers by emphasizing price advantages. But although the price war can in the short term for the electric business enterprise gathers the sentiment and the order, at the same time also exposed a lot of problems in the electric business sector: The price of blood prices caused by electricity business enterprises huge losses, sales focus on logistics and distribution caused by the chaos, the commodity shortage suffered consumer complaints, false-lift prices led to lack of integrity, These problems have caused the industry and consumers in the electricity business price war general questioning and criticism.

Obviously, the price war is a double-edged sword. In the long run, both business and consumer can cause great harm. So, how to handle the business scale and do strong, big brand contradictions? Once the simple price war, China's electric business? This has become the key issue in the future to test the wisdom of electric operators. At the peak forum of the electronic business, the leaders of the electric business and the celebrities in the industry have provided valuable inspiration for the participants and spectators.

Early layout weakens price war

Through 2012 years of "double 11" promotion, the cat Taobao has completed a total of 19.1 billion sales myths, up to 260% year-on-year. Whether it is involved in the business, sales speed or site traffic, volume of transactions reached the highest point in history. At the same time as the new node of historical record, Ali is still working hard to explore the long-term development path of the electric business.

At the same time, Suning has gradually accelerated its practice in the field of E-commerce. From the extensive expansion of brand category, launch line with the same price, open platform online, the acquisition of mother and child vertical site red children a series of actions can be seen, price war is not the only way suning market, especially from the beginning of the four quarter, its operating in the price war traces are weakening, Su Ning is constantly deepening the hard skills. On the eve of the two sessions of this year, Suning appliances (002024, shares bar) announced officially renamed as "Suningyun Business", and the organizational structure of a major adjustment, suning for the future of electricity market attention can be seen.

2012 is a landmark year in the history of China's electric business. According to the relevant data published by Enfodesk, China's domestic market in 2012, the online retail market volume amounted to 1.3 trillion yuan, an increase of 47.5% from 2011, of which the consumer market transactions amounted to 479.2 billion yuan, compared with 2011 growth of nearly one times.

Experts in the industry analysis, the current ranking of the top nine of the electricity quotient group accounted for nearly 80% of the market share, the electricity quotient "Matthew effect" more obvious. In the era of electronic business capital, only by price war can not adapt to market development needs, the enterprise itself in all aspects of the overall strength of the upgrade is to let the electric business enterprise invincible long-term.

All the big electric dealers began to gradually dilute the price war color, with the help of continuous strengthening of their own internal skills to enhance user experience and customer satisfaction, seems to be becoming a new trend of the development of electric business. In this easy to watch the electric business event, the cat Zhang Yong, su Ning Weimin, when guoqing, every customer aging and other electric business leaders are deeply interpreted the "post-price war era" of the story behind the Electric quotient competition, led to a lot of new thinking industry. (Beijing, the IT channel)