Easy to view the search market new data search into the second era

November 20, Analysys International published "September 2013 China search engine Market Monitoring Report", the third quarter of 2013, Baidu PC mobile overall search Total access rate continued to increase, September Baidu's overall search share of 72.1%, a big lead to other search engines. In addition, 360 September the amount of 14.2%, ranked second, Sogou share of 5.8% ranked third. Google China accounted for 1.9%, ranked fourth, search accounted for 1.8%, ranked fifth.

Baidu Mobile End growth acceleration

Baidu's continued growth in the overall search market has benefited mainly from the layout and rapid development of mobile search. For more than three years since 2010, Baidu mobile search traffic growth of 16 times times, the average annual increase is mobile internet growth of more than 6 times times, the current Baidu mobile search day active users have more than 130 million, mobile search market share of more than 80%, mobile search business now accounts for its total revenue ratio of nearly 15%.

Mobile Internet is recognized as the next gold mine, the Giants are in their respective fields exerting force, Baidu mobile end of high-speed growth is the result of the mobile strategy exerting force. Mobile End and PC end of the absolute search advantage, Baidu will also win a mobile internet ticket.

Other opponents: 3,601 straight busy to rob the PC end of the share and change, not to take into account the mobile end; the fate of the dog for six months, Google exit, the impact is gradually micro, Tencent busy micro-letter, search has become a burden. Search field, Baidu worry-free!

360 Bad

This year dragged the longest internet mergers and acquisitions case is a number of bids Sogou, 360 determined, the result was Baidu acquisition 91 upset the ground, finally unexpectedly, sogou into the embrace of Tencent. 2013 for 360来 said, is a lost year: Search strategic goals frustrated, mobile end was suppressed, PR marketing field and no record. Although also in the test water search commercialization, by the name of security to play Sogou browser, but has been far from the 3Q war, just launched the scene of the search.

360 on the basis of security guards, with 400 million of the installed capacity, derived a pile of products, of which 360 search overnight won 10% of the share by 360 navigation entrance switch. Since the release of more than a year, although also made a lot of efforts, but growth is weak.

At the mobile end, 360 of the search layout is almost blank, and almost all products are the extension of the security business. Although 360 in the last year also launched a mobile search, but compared to Baidu's mobile search, in terms of user experience, search results and other aspects of the distance, in the industry little known. 360 this year, busy game pool, acquisition, public relations, preemption share, search to cash out, but also to take into account mobile search plowing.

The only suspense in the search market

The current search market, ranking relatively stable, but this is the relationship between the long. Baidu as the lead eldest brother, in the PC end of work for many years, mobile end has the advantage of first-mover, stable head of the first place; 360 with the advantages of the client and browser, but also in the search field to seize a share, temporary penis; has been in the third Sogou, in this year merged search, will be in the support of Tencent to expand the flow market share, Enhance its position in the search market, is expected to compete in 3,601. Other searches will fade away; The search market pattern is set.

The future of the search engine market, the only suspense only the dog and 360 of the Second battle, and in fact, these two missed the layout of mobile search, there is little to watch, it is regrettable.