Easy to watch electric business event: Popular network to build online film and television shopping district

2013 easy to view E-commerce event in Beijing recently opened a grand curtain. The event for the entire e-commerce industry to comb the resources, the confluence of electric shock traditional enterprises and Internet enterprises direct dialogue, and the future of domestic e-commerce industry forward-looking prospects, while popular network won the 2013 concept of the best E-commerce Marketing Solutions Award. Many well-known representatives of the electric business industry gathered in a hall, princes on the sword, and the industry to share the Chinese electric industry's unique insights and views. From the popular network sales department-online Business advertising department general manager Ling attended the event, and on "electric business marketing and film and television shopping district" delivered a speech.

Ling introduced that the popular network in the world has 290 million high-quality film and television user resources, daily average of about 26 million UV, per capita users in the industry first. In the provision of high-quality film and television content at the same time, the popular network also for users to create a similar line under the same movie to gather a number of shops, services and popular business district, so that the user to view the core, in the visual process, complete shopping, entertainment, leisure and other one-stop consumption experience In order to meet the needs of users at the same time, but also for the traditional enterprises and electric operators to provide a set of display, sales, as well as data support and services of the aggregation-type marketing platform, resulting in the popular network film and television business Circle this unique commercial model.

mass of film and television content resources is the foundation of building online film and television business Circle. According to the introduction, the popular network as the largest professional film and television content copyright library, brought together the latest popular genuine large HD on demand and homemade high-quality micro-film and entertainment programs, including 31,000 films, 100,000 episodes, 1500 of the arts and animation, daily update more than 120. Ling said, "with popular network, users can see the best movies." ”

Efficient advertising is the core element that highlights the marketing value of online video business circle. Ling Hua further points out that in order to achieve better advertising results and enhance the user experience to enhance the user's own platform for the appeal, the popular network last year launched the Univideo Gold 15-second strategy, announced that its patch advertising time to reduce the length of 15 seconds, and only play a single brand advertising. Reports from a number of authoritative data organizations show that the 15-second advertising model compared to the past common video ads, in the user's long acceptance of advertising, click-through, the correct rate of recall and so on have been greatly improved.

Network fusion is the core strategy of the popular network to build online film and television business Circle. Popular network in the last year and SMG Hundred-Vision (600637, shares bar) of the marriage, creating a network of video and TV deep cooperation of the precedent. Ling said that video media and television on the hit play of the online transmission and offline marketing integration for the hit play broadcast brought more viewers and longer tail marketing value. It has been revealed that since the fourth quarter of 2012, popular network has been with more than 20 satellite TV programs in the depth of the deep cooperation, the realization of each program has a popular brand in the end of the show, in 2013 the popular network will also cover the massive hit TV series, for the network integrated marketing lay a solid foundation.