Easy view: 2014 Q1 China Mobile game market pattern

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According to the "1th Quarter 2014 China Mobile game Market Monitoring" data released by the Analysys think-tank, in the 1th quarter of 2014, the size of China Mobile gaming market continued to grow at a rapid pace with the collaboration of developers, distributors and channel operators. As the core participant of game product promotion, marketing and operation, the Distributor decides whether a product can be successfully pushed to market, and its value and status is being paid more and more attention by developers and channel operators. Similar to the "Legend of the Sword", "Three Swords Hao", "Qin Dynasty Moon", "God Steal milk Dad: small yellow people run fast" and so on the new line of the star products behind, are inseparable from the role of distributors. Has a strong capital, brand, promotion, operation ability of the first-line mobile game publishers have become the core driving force of China Mobile gaming industry, but also become the debut of mobile gaming companies listed in the boom in the leader.

China's hand tour, fun, Touch, Fei, Kunlun and other first-line mobile game distribution Enterprise's overall market share further expansion, market concentration has been improved. China Dragon Map, Dream Hand Tour and other emerging issuers began to emerge, with their star products into the distribution market competition, the quarter outstanding performance. In addition, there are many channel resources, a large number of users and strong product capabilities of research and development enterprises to the distribution market. China Mobile gaming enterprises have not only limited themselves to product development, platform and distribution strategy has become the mainstream of future positioning and development of enterprises.

The 1th quarter full platform product flow aspect, the Chinese hand swims continues to maintain the leading position, the market share is 18.1%. Traditional distribution ideas and the strengthening of the distribution channel layout, so that in the medium and heavy online games to maintain the advantages of the distribution, through the "God Steal milk Dad: small yellow people run" and other leisure products, and further strengthen the product line type of richness. Le tease game in the boutique leisure game distribution is still strong position, market share of 16.2%. Focus on their own strengths in the field of continuous deep, in-depth localization customization and payment channels of continuous innovation is its ability to maximize leisure game to become the root cause of the liquidity. Touch agents of overseas products for the domestic market diversification of products to make a contribution, the first quarter of the "Qin Moon" performance outstanding, become its star this year, the current touch-control market share of 12.4%. Fei game in the quarter has a variety of products released, Pan-entertainment marketing play, so that it becomes the exploration of China Mobile game distribution model, the current quarter Fei accounted for 10.3% of the market share. Kunlun in the establishment of overseas market issuance leading position, the domestic game agency business is against its leading rivals, the market share of this quarter is 9.8%.

Android has become an important market for major mobile game publishers, with more than half of the overall mobile gaming market and a larger user base than iOS systems. But because the Android system is too fragmented, numerous channels, access to the Android platform distribution market threshold is higher.

In the current Android distribution market, China's hand tour, fun, touch and honeycomb in the field layout earlier, growing faster. Among them, China's hand tour and Le Tease is 23% and 22.1% of the market share significantly ahead of other vendors, and the advantages of the last quarter to expand the trend. With the continuous maturation of the Android platform industry chain and the continuous improvement of the Distributor's own business layout, more and more resources and capable distributors will enter the field of Android game distribution, and the platform-wide agent will be the mainstream mode of future distributors ' products.

The iOS platform's App Store, the largest mobile gaming platform in China, brings together a large number of developers and Apple users. In contrast to the Android platform's fragmentation, there are a number of mobile game publishers focused on the release of the iOS platform, with more demand for the publisher's marketing and the ability of the user population to arrive, as well as the choice of gaming products.

With the launch of iOS platform for the main battlefield touch this quarter by virtue of the new line of products "Qin Ming Moon", occupy 15.9% of the market share, ranked first. The main distribution direction in the iOS system also, this quarter, "pop three" also achieved a higher flow of revenue, Occupy China Mobile game iOS release market share 15.2%. The Kunlun game "martial Arts Q Biography" performance is still stable, the new line of "The burst of martial arts" potential is quite impressive, the first quarter accounted for 14.7% of the share. Touch, Fei, Kunlun, cmge China hand tour and Le tease Five distributors share 65.4% of the market. The first camp accounts for the vast majority of issuers ' market share, but the gap between the head issuers is still small and the competition remains fierce.